'KANORI Hand roll bar' Achieves '116 Million Baht' in First Quarter Revenue with 132% Growth, Reinforcing Its Success as the Number One Hand Roll Brand in Thailand

Delving deeper into the market reveals that the Japanese restaurant sector remains a highly popular segment, featuring a diverse range of players that include local brands, premium establishments, and international chains. Data from a 2025 survey on Japanese restaurants in Thailand, conducted by the Japan External Trade Organization or JETRO Bangkok, indicates that there are currently 5,781 Japanese restaurants nationwide. This figure represents a decrease of 135 locations, equating to a 2.2 percent decline. The types of Japanese restaurants that experienced closures include sushi restaurants, izakaya, sukiyaki and shabu shabu establishments, yakiniku venues, donburi shops, Japanese curry eateries, as well as udon and soba noodle shops.

Amidst all the aforementioned data, the hand roll remains a Japanese culinary category with relatively few competitors. It is increasingly being incorporated into fine dining Japanese restaurants and omakase establishments. Specialized hand roll shops have also begun to emerge. A prime example is KANORI Hand roll bar, the very first of its kind in Thailand. Having been in operation for approximately three years, the brand has demonstrated significant growth by expanding to five branches. Furthermore, it has secured its position as the top selling hand roll brand on GrabFood.

Mr. Paniti Kobkulsuwan, Chief Executive Officer, Thaisakol Estate Co., Ltd., stated that the overall performance of KANORI Hand roll bar over the past year has been outstanding, distinguishing it as a top revenue generator within the Thaisakol Estate portfolio. KANORI Hand roll bar alone achieved a revenue of approximately '400 million baht' last year, reflecting a growth of over 100 percent compared to the previous year. Furthermore, during the first quarter of this year, it has already generated '116 million baht', marking an increase of more than 132 percent compared to the same period last year. The company plans to open one additional branch by the end of this year. Currently, KANORI Hand roll bar operates five locations: Sukhumvit 49, EmQuartier, Central Embassy, ICONSIAM, and Siam Paragon.

The key factor driving the growth of 'KANORI Hand roll bar' amidst fierce competition is its unwavering commitment to quality and taste. All ingredients must be exceptionally fresh and premium, strictly adhering to the standards of the establishment. Every step of the preparation process utilizes only the finest elements before the food is served to customers. Furthermore, the brand continuously introduces new seasonal menus as well as special offerings for various festivals.

Beyond physical storefront sales, KANORI Hand roll bar currently ranks as the number one selling hand roll brand on GrabFood. Over the past year, it generated more than '42 million baht' in sales exclusively through GrabFood, a substantial increase from the 3.8 million baht recorded the previous year. Although we are only halfway through the current year, sales of KANORI hand rolls have already reached an impressive '43 million baht'. This GrabFood sales average encompasses both food delivery services and the GrabFood Dine out advance table reservation feature.

"Before launching our delivery operations, we spent over 7-8 months conducting research to determine how to preserve the crispness of the seaweed exactly as it is when dining at the restaurant. We had to travel to a factory in Japan to collaboratively design the packaging with the manufacturer.Our seaweed is sealed in plastic directly from the Japanese facility. Consequently, when customers order delivery, it is equivalent to receiving the seaweed straight from the factory. The seaweed remains exceptionally crisp, offering the exact same experience as eating at the restaurant."

Analyzing the consumer behavior for KANORI hand roll orders placed through GrabFood, approximately 60-70 percent are returning customers, while the remaining 20-30 percent are new patrons discovering the brand. The most popular items include the 5 roll and 6 roll set menus, alongside the signature Salmon Bomb and Lobster Bomb offerings. Furthermore, Lat Phrao represents the zone with the highest volume of delivery orders. This is primarily due to the fact that the brand does not yet operate a physical branch in that specific area.

To commemorate the one year anniversary of 'KANORI Hand roll bar' launching on GrabFood, the brand is offering a special promotion as a gesture of gratitude. The Triple Shrimp hand roll, an exquisite creation that brings together the delicious flavors of various shrimp preparations, has been specially introduced to the delivery platform. Ordinarily, this exclusive menu item is solely available at the EmQuartier physical branch. Furthermore, the brand is providing a 100 baht discount on orders totaling 500 baht or more. Customers simply need to enter the promotional code 'KANORI100' to redeem this offer. Additionally, patrons can enjoy complimentary delivery through the Saver service for locations within a maximum radius of 5 kilometers.

For those interested in experiencing premium quality hand rolls, delivery orders can be placed via GrabFood. For further information and updates about the restaurant, please visit the website at www.kanorihandroll.com, Facebook: Kanori, and Instagram: kanorihandroll.

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