Mercedes-Benz unveils the new S-Class in "140 Years. 140 Places." global caravan, marking Thailand as a key destination of celebration campaign across 6 continents

The celebration took place at "DAS HAUS BKK", a community space for automotive enthusiasts, which was transformed into a historical hub of automotive excellence. The event featured a curated showcase of various Mercedes-Benz Classic Cars, reflecting the brand's heritage and history. Bridging the gap between a legendary past and a pioneering future, the showcase stood alongside the new S-Class caravan, which was driven across continents by the international team all the way to Bangkok. This event allowed attendees to experience a world-class journey firsthand and become part of the global Mercedes-Benz Club community, which unites passionate owners and fans from all around the world.

"As we shared since the beginning of the year, this year marks a significant milestone of 140 Years of Innovation. This legacy began in 1886 when Carl Benz patented the first automobile and changed the world of mobility forever. Since that moment, Mercedes-Benz has continued to write an extraordinary story of innovation—across decades and generations. It spans from early technical breakthroughs to pioneering advances in driving dynamics and comfort, as well as safety solutions that transformed the car into a protected space. Mercedes-Benz remains firmly committed to pushing the boundaries of what's possible, setting new benchmarks that serve as milestones while shaping the future of automotive development worldwide.

One of the ambitious campaigns is the '140 Years. 140 Places.'. This transcontinental journey features three of the new S-Class saloons traveling to meet Mercedes-Benz enthusiasts worldwide, covering a total distance of over 50,000 kilometers across 6 continents. Starting from the Mercedes-Benz Museum in Stuttgart, Germany, the route spans over 140 landmark locations, offering Mercedes-Benz Club members and fans a chance to engage with the brand through Meet & Greets and showcases in each country. For Thailand, we are honored to be announced as a key destination. The new S-Class caravan entered the country through Ubon Ratchaburi, journeyed through Khao Yai, and has now arrived in Bangkok. The convoy is scheduled to head next to Hua Hin and Hat Yai before continuing its journey to Malaysia." Mr. Christian Schell, President and CEO of Mercedes-Benz (Thailand) Limited

Beyond the 140-year of legacy, Mercedes-Benz Thailand has reinforced brand leadership in the Top-End Luxury segment by expanding its network with 7 additional Mercedes-Maybach Showrooms, bringing the total to 10 dedicated locations. To celebrate this achievement, the brand introduces the new Mercedes-Maybach S-Class, which made its world premiere in March. This masterpiece features the highly exclusive MANUFAKTUR package, allowing customers entirely bespoke customization with no boundaries, ranging from unique exterior paint finishes to high-quality interior materials and handcrafted precision.

As an exclusive highlight, the Mercedes-Maybach S 580 e Night Series is introduced in limited availability at 14,000,000 Thai Baht, with only 16 units allocated for Thailand. The Night Series defies convention, coming with premium details such as dark chrome elements, surfaces that catch the light like a cut jewel, and an interior that takes the vehicle to a whole new level of luxury. The package includes various paint finishes in grey, black, and white hues, as well as an exclusive two-tone paint finish in a combination of onyx black and Mojave silver.

Interested customers can contact any of 10 Mercedes-Maybach Showrooms:

1. ATTA Autohaus
2. Benz BKK Group
3. Benz BKK Vipawadee
4. Benz Praram 3
5. Benz Rajchakru
6. Benz Thonglor
7. Primus Autohaus
8. Suanluang Autohaus
9. Thonburi Phanich
10. TTC Motor

Customers interested in Mercedes-Benz vehicles can also obtain further information at all 31 Authorized Mercedes-Benz Agents nationwide, or through online channels at www.mercedes-benz.co.th or by calling 1250. You may also stay updated through Facebook: Mercedes-Benz Thailand, Instagram: @MercedesBenzThailand, and LINE: @mercedesbenzth.

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