CG Capital, the Leader in Branded Residences in Thailand, Marks Milestone Success for InterContinental Residences Bangkok Asoke Amid Global Economic Uncertainty Reaffirming Thailand's status as a world destination for the luxury residences market

CG Capital's Vision: Reading Global Volatility, Positioning Thailand as a World Destination

Mr. Phoom Chirathivat, Managing Partner and Co-Founder of CG Capital, said that despite a difficult global economic backdrop, marked by slowing markets, geopolitical conflict, and volatility in traditional capital markets, CG Capital sees Thailand's luxury real estate market moving in the opposite direction. The segment is showing real momentum, even as global trends point the other way. Driving this is a major shift in the behaviour of the world's wealthiest individuals: a wave of global wealth migration. Data from Henley & Partners shows the number of high-net-worth individuals (HNWIs) relocating globally has surged from 51,000 in 2013 to 142,000 in 2025, a 178% increase over 12 years.

"Global markets are slowing down, but Thailand is holding its position as a world destination. We have the readiness and the potential to compete on every front. Demand from HNWI buyers, both Thai and international, hasn't dropped off. If anything, these buyers have become more selective about the assets they choose. That tracks with what we're seeing from Thailand's Board of Investment, which has approved Long-Term Resident visas for more than 6,000 wealthy global citizens since 2022. Thailand isn't just a tourism destination anymore. It's become a place HNWIs choose for long-term residence and investment," said Mr. Phoom.

Thailand Defies the Global Slowdown as Wealth Flows into Asia

The global economy continues to face volatility from geopolitical conflict, shifting monetary policy, and broader market uncertainty. Even so, the momentum clearly favours Thailand's high-end real estate market. Henley & Partners data shows the number of globally relocating HNWIs growing from 51,000 in 2013 to 142,000 in 2025, a 178% increase over 12 years that points to a structural shift in how the world's wealthiest behave.

Thailand, and Bangkok especially, stands to benefit directly. The country's luxury residential market was valued at a combined USD 3.4 billion in 2024 and is projected to grow at an average of 3.4% a year through 2029, supported by both domestic and international demand.

Claiming the Asian Crown: The "Right Brand, Right Partners, Right Product" Strategy

Rising demand for high-end residences has pushed CG Capital's investment strategy toward branded residences, the fastest-growing segment of the market. Thailand currently holds the largest market share of branded residences in Asia at 23.3% of the region's USD 26.6 billion total market value, ahead of the Philippines (17.3%) and South Korea (11.6%). CBRE's Global Branded Residences report ranks Thailand 4th in the world by number of projects, and two Thai cities, Bangkok and Phuket, sit among the world's top 10.

Mr. Phoom Chirathivat added: "The success of InterContinental Residences Bangkok Asoke comes down to understanding global trends. We know that what our buyers want is a living experience beyond a typical condominium purchase. What sets us apart is 'Right Brand, Right Partners, Right Product,' paired with Bangkok's best location, Sukhumvit. We've brought together lifestyle, amenities, and a value proposition that's hard to match at this price point compared to other capital cities. We're not chasing a trend. We're reading the market and building on the long-term confidence we have in this country."

From Private Equity DNA to World-Class Product Development

What sets CG Capital apart, as the largest private equity fund manager in Thailand's real estate and hospitality sector, is the way it applies institutional investment thinking to every part of development. Long-term asset value gets weighed through two lenses at once: capital appreciation and living experience.

Consumers have more choices than ever, so CG Capital's top priority is getting the details right at every stage, so the project earns its place as a true world-class product. That starts with a location strategy built around destination value, choosing a globally recognized brand like InterContinental, and designing spaces that fit how today's global citizens actually live. The goal: positioning Thailand as a world-class destination.

CG Capital's Next Steps and the Official Sales Gallery Launch

Looking ahead, Mr. Phoom said CG Capital will keep pursuing new investment opportunities in the hospitality segment, setting new standards for Thailand's real estate industry. The success of this project will be an important springboard, one that proves the company's sharp asset management capabilities.

"Reservations above 60% so far are a clear vote of confidence in CG Capital. Now that the sales gallery is open to the public for show-unit viewings, we're confident the design and craftsmanship on display will leave a strong impression and help the project move quickly toward its sales target. That further cements CG Capital's position as Thailand's leading branded residences developer," he said.

InterContinental Residences Bangkok Asoke welcomes visitors to view show units at the sales gallery from 4-5 July onward. Interested parties may schedule an exclusive private appointment via https://residencesasoke.com/or Tel: 092-989-2616

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