COCKPIT Elevates Online Shopping Experience with e-commerce Platform, Delivering Seamless One-Click Auto Care Center Services

Customers can conveniently purchase a full range of automotive products and services from COCKPIT through all three platforms, including tires from BRIDGESTONE, FIRESTONE, and DAYTON, as well as engine oils, lubricants, and comprehensive vehicle maintenance services. Customers can also enjoy attractive pricing, exclusive promotions, and 0% payment options, offering greater value and convenience.

COCKPIT is also expanding its marketing strategy on TikTok Shop through live commerce, collaborations with creators, and affiliate marketing, enabling customers to access product information more easily and make informed purchasing decisions with greater confidence.

In addition, customers who purchase tires at COCKPIT can enjoy a wide range of after-sales benefits designed to provide extra value and peace of mind, including:

• Free! tire installation and wheel balancing
• Free! B-24 roadside assistance service for 1 year
• Free! tire puncture repair with plug patch service (unlimited times)
• Free! tire rotation (every 10,000 km, up to 4 times)
• Free! basic safety inspection (every 10,000 km for 4 times when receiving tire rotation service)
• Free! 20% discount on wheel alignment and balancing services on your next visit
• Free! product warranty coverage for BRIDGESTONE^*, FIRESTONE, and DAYTON tires for up to 5 years from the installation date

Mr. Ryoichi Tanaka, Consumer Sales and Marketing Group Director of Bridgestone Sales (Thailand) Co., Ltd., said "COCKPIT continuously strives to enhance customer experience in line with evolving digital consumer behavior. Our expansion into e-commerce is not merely about adding sales channels; it is a strategic step toward delivering seamless customer experience from product search and purchase to in-store service. We aim to provide customers with greater convenience and confidence in both our products and services, while strengthening COCKPIT's position as a trusted one-stop auto care destination for today's consumers."

Customers can learn more and access COCKPIT's services through the following online channels:

• TikTok Shop: https://www.tiktok.com/@cockpitthailand
• Shopee Mall: https://shopee.co.th/cockpit_official_thailand
• Lazada Mall: https://www.lazada.co.th/shop/cockpit-th

Or contact COCKPIT Customer Service at Tel. 1369.

^*Remark: Tires available at COCKPIT include BRIDGESTONE, FIRESTONE, and DAYTON. However, benefits under the B-care One program apply exclusively to participating BRIDGESTONE tire models, including BRIDGESTONE ECOPIA EP150, BRIDGESTONE ECOPIA EP300, BRIDGESTONE ECOPIA H/L001, BRIDGESTONE TURANZA 6, BRIDGESTONE POTENZA Adrenalin RE004, BRIDGESTONE POTENZA Adrenalin RE005, BRIDGESTONE ALENZA 001, BRIDGESTONE TECHNO, and BRIDGESTONE TECHNO SPORT. (Run-flat tires are excluded from the coverage of this program.)

About Bridgestone in Thailand:
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About COCKPIT:

COCKPIT, a fast fit one-stop auto care center, offers a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 259 COCKPIT stores nationwide^* (as of May 2026).

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