Krungsri Auto Retains Its No. 1 Spot on Social Media in Auto Hire-Purchase, Celebrating Second Consecutive Thailand's Social Power Brand Win

Krungsri Auto, a leader in automotive finance under Bank of Ayudhya, has secured the top spot in the auto hire-purchase category of Thailand's Social Power Brand 2026 for the second consecutive year. The recognition highlights the strength of its customer-centric approach to digital communications, which has helped the brand connect with automobile users and build meaningful engagement online. Looking ahead, Krungsri Auto aims to bring its Beyond Auto Finance vision to life by drawing on insights from online conversations to shape products and services around the changing needs of today's consumers.

Mr. Saksit Wongsupphakrit, Executive Vice President, Head of Krungsri Auto Sales and Distribution Division, Bank of Ayudhya PCL, said, "Social media today is about much more than sharing information. It gives brands an opportunity to listen, earn trust and build lasting relationships with customers. At Krungsri Auto, we want every interaction to be relevant and worthwhile, with practical content that supports customers at different stages of their lives. Our goal is not simply to reach people, but to make a positive difference to their experience. Being named No. 1 in the auto hire-purchase category of Thailand's Social Power Brand for a second consecutive year means a great deal to us. It shows that our efforts continue to resonate with customers online. We will keep finding fresh ways to engage with them while enhancing our products and services, so we can offer more than financing and be a partner automobile users can count on throughout their journeys."

At the heart of Krungsri Auto's success is its 3C strategy, designed to build stronger connections with customers. A Customer-Centric approach puts customer insights first, using social listening to understand what people are saying across digital channels and apply those insights to communications, products and services. Community Engagement brings customers useful, accessible content on motoring, financial planning and auto loans, helping them make informed decisions with greater confidence. Connectivity by Ecosystem brings the online and offline experience of automobile users together through partnerships and digital services. One example is the GO by Krungsri Auto Application, which has recorded more than 7 million downloads. The application brings travel information, EV charging locations, fuel prices and privileges from partners together in one place, making everyday journeys easier. Together, these initiatives put Krungsri Auto's Beyond Auto Finance vision into practice, extending its role beyond lending provider to become a trusted companion for motorists wherever the road takes them.

Organized by BrandAge magazine in partnership with Mandala AI, Thailand's Social Power Brand measures how effectively brands connect with consumers on social media, drawing on online data and consumer conversations to assess awareness and engagement. Krungsri Auto's latest win reflects its continued focus on making digital communications more relevant to the changing expectations and needs of automobile users.