CHAGEE and Cinnamoroll Invite Tea Lovers to Sip Lemon Tea, Refresh Their Day and Discover the World of Cinnamoroll Lemon Sky

A Full Cup of Cuteness! CHAGEE and Cinnamoroll Invite Tea Lovers to Sip Lemon Tea, Refresh Their Day and Discover the World of Cinnamoroll Lemon Sky

Bangkok (16 October 2026) - CHAGEE invites tea lovers to add colour and refreshment to their everyday routines with "Lemon Tea." The tartness and fragrance of lemon are paired with distinctive varieties of premium tea to create three new flavours. Taking the cuteness to the next level is the famously adorable character Cinnamoroll, who will bring cheerful and adorable moments to the "Welcome to Cinnamoroll Lemon Sky" campaign.

Sip and Refresh with Lemon Tea

CHAGEE is transforming the familiar Lemon Tea into a new fruit tea experience featuring a variety of distinctive flavours. Carefully selected premium tea leaves—each with its own unique flavour and aroma—are combined with the refreshing tartness and fragrance of lemon to create three beverages in three distinctive styles:

• Lemon Da Hong Pao Fruit Tea: Suitable for those who enjoy a pronounced tea flavour. Rich Da Hong Pao tea, with its roasted notes, is paired with the tartness of lemon to deliver a crisp citrus lift with every sip. Priced at THB 105 (size R) / THB 120 (size L).
• Lemon Jasmine Green Fruit Tea: A light jasmine green tea blended with lemon for added depth, complemented by a delicate floral aroma. Ideal for those who prefer a lighter, floral and refreshing flavour profile. Priced at THB 100 (size R) / THB 115 (size L).
• Lemon Glutinous Fruit Tea: High-mountain green tea with a distinctive glutinous-rice-like aroma, paired with the fresh fragrance of lemon. Perfect for those looking to enjoy Lemon Tea with an exciting twist. Priced at THB 100 (size R) / THB 115 (size L).

Discover the World of Cinnamoroll Lemon Sky

The refreshing taste of Lemon Tea becomes even more delightful when paired with Cinnamoroll, the adorable character loved by many and a symbol of friendship and warmth. The partnership between CHAGEE and Cinnamoroll for the Welcome to Cinnamoroll Lemon Sky campaign offers more than an overload of cuteness—it invites everyone on a journey into Lemon Sky, a world filled with clouds and bright yellow lemons that add colour to ordinary days and make them even more special. Visitors can sip Lemon Tea while enjoying themed store decorations, a special merchandise collection and a variety of activities.

Ms. Reinuka Yaweera, Marketing Project Manager, CHAGEE Thailand, said: "CHAGEE Lemon Tea has been introduced across several markets. With our Thai consumers in mind, we have created a new lemon tea experience while continuing to prioritise quality and CHAGEE's distinctive tea flavours. This time, we are joined by Cinnamoroll, a character filled with warmth and charm—a comforting companion who pairs perfectly with Lemon Tea, bringing a bright and refreshing touch to everyday moments. We want CHAGEE to be a welcoming little space for everyone to enjoy quality time with the people around them."

The Cuteness You Can Carry Every Day

Inspired by the world of Cinnamoroll, CHAGEE has designed special cup sleeves and a merchandise collection that allows fans to carry a little cuteness with them and enjoy it in their everyday lives. The following items will be available from 16 October 2026:

• Cinnamoroll Pocket Mirror - Available for purchase at a THB 80 when purchasing any two Lemon Tea drinks, size L.
• Cinnamoroll Tote Bag - Purchase any Lemon Tea, size L, and add 500 THB.

From 23 October 2026, customers can also enjoy:

• Cinnamoroll Phone Charm Lanyard — Available in a blind-box format with three designs to collect. Purchase any Lemon Tea, size L, and add 300 THB
• Cinnamoroll Scarf - Purchase any Lemon Tea, size L, and add 300 THB, exclusively on the CHAGEE app.

Enjoy Cinnamoroll Lemon Sky Moments

CHAGEE invites Cinnamoroll fans to experience the world of Cinnamoroll Lemon Sky at the Mini-Pop Up, located in The Veranda zone (close to the CHAGEE store), G Floor, ICONSIAM, from October 16 to 18, 2026. Enjoy the "CHAGEE Lemon Cart" activity, where you can sample 3 tea flavors and complete a short survey to receive a reward through mini gachapon. Additionally, visitors can enjoy the "Cinnamoroll Cloud Moment Photobooth," where everyone can capture adorable moments while following CHAGEE Thailand and Sanrio Thailand on Facebook or Instagram. New sign-ups who download the CHAGEE App will get 3 welcome vouchers. As an extra bonus! fans can unlock a reward voucher by posting their photo on social media and tagging @chagee.th. Plus, fans can enjoy a photo corner at the CHAGEE store on the G Floor, ICONSIAM, from 16 October to 5 November 2026.

Refresh your day with Lemon Tea from 16 October 2026. Follow promotions and updates about special activities throughout the campaign on the Facebook, Instagram and TikTok of CHAGEE Thailand.