Boots Thailand Introduces exclusive new No7 PRIME FOREVER skincare range, Championing a New Era of Skin Preservation

Boots Thailand has launched No7 PRIME FOREVER, a new skincare range introducing the concept of Skin Preservation to Thai consumers. Designed for both women and men, the range encourages a proactive approach to skincare, helping maintain healthy, youthful-looking skin for longer. Powered by Glaciology(TM) technology, the PRIME FOREVER range combines five powerful antioxidants with No7's peptide technology to help protect against visible signs of ageing.

With more than 90 years of beauty expertise, No7 continues to combine scientific research with skincare innovation supported by a study of 22,000 participants across the UK and US, alongside scientific research conducted in collaboration with the University of Manchester.

The range features four products: Transformative Gel-Oil-Milk Cleanser, Preservation Serum, Weightless Moisturiser and SPF50 Primer, designed to complement everyday skincare routines, with an emphasis on proactive skincare and sun protection.

Mr. Mark Koprowski, Managing Director, Boots Thailand, said "At Boots, we believe in offering only high-quality beauty products backed by science and innovation. As the UK's No.1 skincare brand, only available at Boots stores, No7 has earned consumers' trust through its longstanding commitment to scientific research and skincare innovation. The launch of PRIME FOREVER reflects our commitment to bringing innovative UK's beauty products closer to Thai consumers at accessible price points."

Ms. Rattikarn Nga-ngern, Regional Commercial & Marketing Manager, No7, added "With PRIME FOREVER, we're introducing a new way of thinking about skincare through Skin Preservation. We want to empower consumers with the knowledge, products and confidence to build healthy skincare habits early, helping them care for their skin today to maintain its youthful appearance for longer."

The launch was celebrated on 15 October 2026 at One Bangkok Tower 4, with an immersive experience featuring expert discussions and a special panel, "Preserve Your Youthful Skin: STAY IN YOUR PRIME," featuring Thai actress Mint Chalida Vijitvongthong and leading beauty opinion leaders.

The event also showcased the latest Soap & Glory Fragrance Body Mist collection, inviting consumers to discover new fragrances and explore fragrance layering to create their own signature scent.

The launches reinforce Boots Thailand's commitment to bringing trusted British beauty brands, innovative products and expert advice to Thai consumers, strengthening its position as a trusted Health & Beauty Destination.

No7 PRIME FOREVER and Soap & Glory Fragrance Body Mist are now available at 250 Boots stores nationwide and across all Boots online channels.