SYNNEX Launches "AI Hub" to Unlock AI Potential and Drive Measurable Business Impact, Accelerating Thai Business Growth

The initiative aims to establish a central platform that connects world-class AI and cloud technologies with local expertise, partner networks, and practical solutions. The AI Hub will enable Thai organizations—from SMEs to large enterprises—to more easily access, experiment with, adopt, and scale AI, while turning AI's potential into measurable business impact.

The AI Hub is designed as an AI Acceleration Platform that brings together technology, expertise, skills, business use cases, and a strong partner ecosystem. Its goal is to reduce the complexity and time required for AI adoption—from identifying business challenges and developing and validating concepts to production deployment and enterprise-wide scaling.

The initiative will support AI applications across a wide range of areas, including AI-Powered Smart Logistics, AI Vision for Smart Manufacturing, AI-Powered OCR & Workflow Automation, and AI for Enterprise Productivity & Decision Support, helping organizations improve operational efficiency, enhance data utilization, and make better-informed business decisions.

Ms.Sutida Mongkolsuthree, Chief Executive Officer of SYNNEX (Thailand) PCL, said:"The value of AI today is no longer defined simply by what the technology can do, but by how organizations can apply it to solve real business challenges and deliver tangible outcomes. The AI Hub marks another important step for SYNNEX as we evolve our role from making technology accessible to helping organizations successfully adopt technology and turn it into results, together with AWS and our partner ecosystem.

"We aim to leverage our experience, expertise, and practical approaches to AI adoption to develop market-relevant solutions. Our goal is to ensure that AI moves beyond the experimentation stage to become a practical tool for improving productivity, strengthening competitiveness, and delivering business outcomes."

Three Key Mechanisms Driving AI from Technology to Growth

The AI Hub is driven by three key mechanisms:

AI Accessibility - Enabling organizations to more easily access AWS AI and cloud technologies and apply them to relevant business challenges through practical experimentation.

Market Acceleration - Leveraging SYNNEX's partner ecosystem and market channels to support the entire journey—from solution development, proof of concept (PoC), and business use-case development to go-to-market execution—helping solutions reach the market faster.

Local Expertise - Combining world-class technology with the expertise of SYNNEX teams and partners who understand the Thai business landscape, shortening the journey from technology adoption to delivering real returns.

Five Pillars of the AI Hub: Building an Ecosystem that Turns AI into Business Impact

The AI Hub is structured around five pillars:

1. Partner AI Solutions SYNNEX is curating AI solutions and use cases from partners and ISVs, integrating them with AWS's cloud infrastructure and generative AI capabilities. The company is also supporting ISV roadmaps to accelerate industry-specific solutions across manufacturing, retail, logistics, healthcare, insurance, and banking, and helping bring those solutions to market through the broader partner network.

2. Partner AI Delivery CapabilityTo close the AI talent gap, SYNNEX is building end-to-end delivery skills across its ecosystem, covering solution architecture, application development, testing, deployment, and custom builds tailored to customer requirements.

3. Internal Adoption of AISYNNEX runs nearly 90 internal AI use cases under its Responsible AI Guidelines, delivering a 55% productivity increase, 59% reduction in working time, and 60% fewer errors. Ninety-four percent of employees use AI weekly. The company is developing Power Users into AI Champions and building an internal AI Community. Lessons from this transformation now power AI Trust 1, an intelligent sales assistant, and will extend to the broader partner network.

4.Funding for AI Competency PartnersThrough the DSA Partner Program and FastTrack Academy, SYNNEX helps partners build technical and business capabilities and progress from Registered through Select to Advanced Tier, ultimately toward AI Competency status. Go-to-market programs, including Built AI Solution and Greenfield Customer Smart, help partners reach customers faster and convert opportunities into revenue.

5. Technology ShowcaseSYNNEX is establishing a physical AI demo space where organizations can explore, test, and evaluate solutions alongside experts before committing to investment and deployment.

AWS Provides the Cloud and AI Foundation to Take Ideas to Enterprise ScaleAt the event, Mr.Vatsun Thirapatarapong, Country Manager, Amazon Web Services (Thailand) Limited (AWS), highlighted the role of cloud and AI infrastructure in supporting the development, experimentation, deployment, and scaling of AI across enterprises.

"AI is creating new opportunities for organizations across every industry. However, turning those opportunities into business outcomes requires a strong cloud and AI foundation that can efficiently support experimentation, development, and scaling," he said.

"AWS is committed to helping organizations access a broad range of AI technologies and tools. Our work with SYNNEX and its partner ecosystem in Thailand is designed to bring these technologies closer to the real-world use cases of Thai organizations, enabling them to move from ideas to innovation and create business value."

Real-World AI Transformation: From Use Cases to Tangible OutcomesAnother highlight of the event was a panel discussion titled "Real World AI Transformation (AI HUB in Thailand)", moderated by Mr.Panya Phunpermpholsiri, Chief Sales and Marketing Officer of SYNNEX (Thailand) PCL, and featuring representatives from AI GEN, Advice, ChiChang, and Metro System.

The panelists shared practical experiences in implementing AI—from identifying relevant use cases and selecting the right technology infrastructure to developing Enterprise AI, Application AI, and Smart Solutions on AWS, as well as scaling market opportunities through the SYNNEX ecosystem and its go-to-market capabilities.

Through this collaboration, SYNNEX aims to position the AI Hub as a key catalyst enabling Thai organizations to "experiment faster, deploy effectively, and scale with confidence."

By bringing together technology, solutions, skills, investment, and market opportunities within a single ecosystem, the AI Hub is designed to bridge the gap between potential and business outcomes.

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