Macao Government Tourism Office and EASY! buddy Launches "Taste of Macao" Campaign Blending Culture and Gastronomy Across 3 Exclusive Menus to Drive Regional Travel

Macao Government Tourism Office (MGTO) Marketing Representative in Thailand has expanded its "Tourism+" strategy through Gastronomy Tourism by partnering with EASY! buddy, Thailand's premium stir-fry brand. The collaborative "Taste of Macao" campaign reimagines authentic Macanese culinary heritage through EASY! buddy's signature "Wok Hei" cooking technique. Featuring three limited-time dishes, the campaign offers diners flight discount vouchers and a chance to win free round-trip flights from Bangkok to Macao to boost high-season travel.

The highlight of the "Taste of Macao" campaign is the reimagining of Macao's iconic "Cha Chaan Teng" (Cantonese-style cafe) culture and signature "Wok Hei" (wok aroma) through three exclusive menus. Showcasing over four centuries of Macanese culinary fusion—where Cantonese meets Portuguese tradition—the event reinforces Macao's identity as a UNESCO Creative City of Gastronomy and demonstrates how authentic flavors serve as a gateway to cultural discovery and travel inspiration.

Ms. Uracha Jaktaranon, General Manager of the Macao Government Tourism Office (MGTO) Marketing Representative in Thailand, said that this is another important step in driving the Partnership Ecosystem strategy, aimed at expanding cooperation beyond the conventional tourism industry framework and integrating Macao's story into consumer lifestyles across every touchpoint closer to them. EASY! buddy was selected for its distinct wok-frying DNA and strong customer base among younger generations of both Thais and foreigners. The brand can effectively translate the charm of 'Cha Chaan Teng' and the smoky wok aroma, or 'Wok Hei', into a contemporary format that is easily accessible to Thai consumers, allowing the story of Macanese food to begin right from the dining table experience.

"We believe that taste can be the starting point of a journey. Once people taste Macanese cuisine in Thailand, it will inspire them to travel and discover the authentic origins and stories directly in Macao, which takes only about 2 hours and 45 minutes to travel from Bangkok. Furthermore, there is a visa-free policy that enables travel into Guangdong Province within the Greater Bay Area (GBA)—covering Macao, Hong Kong, and 9 other cities in Guangdong Province—helping Thai travelers receive a complete and highly value-packed world-class travel experience in a single trip. Therefore, 'Taste of Macao' is not merely a food campaign, but the leverage of a Food Experience as a gateway connecting food, culture, and travel to turn consumer interest into genuine travel inspiration. It also creates an opportunity for a Thai brand to become part of Macao's international tourism story."

Chef Buddy-Thomtanut Hatayodom, Co-founder and Executive Chef of EASY! buddy, shared: "As a Thai brand this represents a major business opportunity to become part of an International Tourism Ecosystem in collaboration with Macao Government Tourism Office. We have integrated our brand's signature wok-frying DNA with Macao's culinary flavors and food culture—specifically capturing the charm of Wok Hei achieved through intense high heat and fast-paced wok tossing. This is conveyed through three special menus that maintain our unique brand identity while telling the story of Macao, allowing both Thai customers and foreign tourists to experience fresh, accessible flavors that convert culinary curiosity into an actual trip.

Currently, 80-90% of EASY! buddy's customers are Thai. However, at our strategic tourism locations such as the CentralWorld and Siam Center branches, Chinese tourists account for up to 35% of our dinners. This partnership serves as an ideal opportunity to reach both Thai customers and international travelers through a food experience that seamlessly links to travel inspiration."

Savor the journey with 3 exclusive 'Taste of Macao' creations:

Macao Minchi with Crispy Fried Duck Egg (179 THB): A popular Macanese comfort food classic that perfectly captures the charm of Macanese cuisine through its simple, delicious, and easy-to-enjoy flavor. Minchi is known as a home-cooked meal or everyday household dish of Macao, giving a familiar feeling similar to Thailand's Pad Kra Prao, which is also a home-cooked favorite. However, they differ in ingredients: Minchi uses diced fried potatoes as a key component representing Western cuisine, while 'Pad Kra Prao' uses holy basil as its signature. It is then reinterpreted in EASY! buddy's style, wok-fried to impart a Wok Hei aroma and served alongside a fried duck egg.

Macao-Style Creamy Scrambled Egg Rice with Shrimp & Chili Oil (219 THB): Soft, velvety eggs served over hot rice topped with succulent, bouncy shrimp; this menu gains an extra layer of flavor from aromatic chili oil. The result is a perfect fusion of soft smoothness and rich intensity, offering an easy-to-enjoy dish packed with flavor in every single bite.

Macao-Style Pork Chop Egg Fried Rice with Crispy Fried Duck Egg (199 THB): Wok-fried rice paired with a large juicy fried pork chop, served with a fried duck egg. It expresses another taste reminiscent of Macao, interpreted in EASY! buddy's cooking style.

All three exclusive menus present an opportunity for Thai consumers to experience Macao's local cuisine and food culture through familiar flavors from a new perspective, while sparking inspiration to travel and experience the authentic originals directly in Macao.

For the "Taste of Macao" campaign, these special menus are ready to be served at all EASY! buddy branches from September 23 to November 7, 2026. Every purchase under the campaign will receive an exclusive Traveloka discount valued at 1,000 THB (*limited redemptions available) for booking Bangkok-Macao flight tickets or accommodations in Macao. Additionally, there is a contest offering a chance to win one of 10 round-trip Bangkok-Macao flight ticket prizes, allowing you to experience Macao's charm, authentic food, and unique dining culture firsthand on site. Follow details, terms and conditions on the Macao Government Tourism Office Thailand Facebook page, with the winner to be announced on November 15, 2026.