Say Goodbye to One-Size-Fits-All Aesthetics Galderma and LINE for Business Co-host GAIN BUSINESS Workshop to Equip Clinics with MarTech and Data Capabilities, Driving the Shift to Personalized Aesthetics - newswit

Galderma, the pure-play dermatology category leader, partnered with LINE for Business to strengthen the capability of clinic partners and aesthetic physicians in Thailand through the GAIN BUSINESS Workshop themed "MarTech Workshop 2026: LINE for Business Advancement in Aesthetics." The session brought together digital marketing experts to share how clinics can apply MarTech, data, and the LINE Commerce Ecosystem to develop a deeper understanding of distinct customer groups and convert information into actionable insights—from targeting and conversion to long-term relationship management.

"Consumer behavior has changed. Clinic marketing today is no longer about beauty knowledge alone; it must integrate technology, data, and digital marketing tools to understand consumers in depth. People are not looking for one-size-fits-all services—they want care that fits their individual needs. This represents an important challenge for modern aesthetic clinics to adapt to. Galderma sees an opportunity to turn existing customer data and behavior into business value, so we joined forces with LINE for Business to elevate clinic marketing capability through the GAIN BUSINESS Workshop titled 'MarTech Workshop 2026: LINE for Business Advancement in Aesthetics.' By combining dermatology expertise, beauty trends, and practical marketing technology, we aim to help clinic partners plan marketing and communication—and build long-term customer relationships—more effectively," said Pharmacist Pirapat Sriwattanawong, Aesthetics Franchise Director at Galderma (Thailand) Co., Ltd.

Eakkarin Tungprasobsuk, Medical Affairs Manager at Galderma (Thailand) Co., Ltd., added, "Clinics should consider more than consumer behavior when planning; market direction and beauty trends also matter. Two topics drawing strong attention are skin longevity and regenerative aesthetics, which reflect a shift from spot correction to holistic, continuous skin-quality care. As a result, personalized aesthetics has become increasingly important. Today's consumers want to look good—naturally and appropriately—at every life stage. Clinics should design care plans aligned with each person's skin condition, concerns, needs, and age to deliver suitable, natural-looking outcomes."

Driving Growth and Loyalty with Data x LINE Commerce

As competition intensifies with more clinics and marketing channels—while the market grows around 3% and service users increase by about 10% per year—chat-based contact is also rising by roughly 6% annually, underscoring the importance of digital conversations, particularly in aesthetics where communication strongly influences decisions. LINE for Business therefore showcased the LINE Commerce Solution suite—LINE Ads, LINE Official Account (LINE OA), MyShop, and MyCustomer | CRM—to help clinics across the full journey: reach, communication and advertising, conversion, and long-term loyalty. Three practical sessions highlighted how to translate data into actionable marketing:

• How to Win: Turn Touchpoints into Customer Acquisition

Wittawat Saelim, LINE Certified Coach, demonstrated how to use the LINE Commerce Ecosystem—from building interest on LINE OA to converting interest into appointments and services. He emphasized that modern clinic marketing should not rely on promotions alone; it must build trust through content, case studies, physician expertise, and information that addresses consumer pain points. By connecting LINE OA, MyShop, and Chat Commerce, clinics can move conversations into purchase and follow-up. Case studies indicate Chat Commerce can achieve conversion rates as high as 98%.

• Loyalty Engine: Connect Data to a Personalized Customer Journey—Build Relationships and Lifetime Value

Chawalid Dachanaranon, LINE Certified Coach, presented the "One Journey, One Engine" approach that links experiences and data across the service journey. Using MyCustomer | CRM, clinics can turn interest, behavior, and service history into a "Customer Memory" to segment audiences and tailor follow-up communications for each individual. These insights also help cross-functional teams understand customer needs and history, supporting retention and long-term relationships. Results shared at the session indicate that, with MyCustomer | CRM, repeat customers increased by up to six times, while 67% of customers of brands using Chat Commerce saw repeat purchases.

• LINE Ads 360: Use Data to Expand Precise Reach

Sarunporn Phornsathitwat, LINE Certified Coach, outlined how to combine LINE Ads with LINE OA and clinic data to reach audiences more precisely—from interest- and behavior-based targeting and re-engaging existing customers to building lookalike segments. She emphasized connecting LINE Ads to LINE OA to create conversations and measure effectiveness from leads, chats, appointments, and sales—focusing on quality customers rather than reach alone.

"The future of aesthetics is not only about having the newest technology—it is about turning innovation into tangible value for consumers, businesses, and the industry. Galderma remains committed to raising standards and driving sustainable growth by collaborating with experts, clinic partners, and both public and private stakeholders," Pharmacist Pirapat concluded.