KTC and Bedway Unveil Smart Sleep Subscription to Make Quality Sleep Accessible

The subscription model is gaining momentum in Thailand as consumers seek convenient access to premium products bundled with after-sales services. T Once associated mainly with software and streaming platforms, subscriptions have expanded into lifestyle and wellness categories — including premium mattresses — which directly impact personal health while improving customers' affordability.

Mr. Nattasit Soontranu, Head of Credit Card Marketing Division at Krungthai Card Public Company Limited (KTC), said, "The collaboration creates a new opportunity for members to experience better sleep while flexible monthly instalments. Spending on subscription-based services via KTC credit cards rose more than 30% year-on-year in 2024, signaling growing consumer appetite for this model. KTC sees strong potential in subscription partnerships across diverse sectors to reduce financial burden for members and make quality products more accessible without large upfront payments. Cashback and point-redemption benefits also enhance spending efficiency and strengthen long-term customer relationships."

Mr. Jirasee Kasuwan, Executive Director at BEDWAY CO., LTD., stated that the subscription approach aligns with the brand's mission to deliver premium sleep quality supported by comprehensive mattress hygiene. "Our goal is to make restorative sleep more affordable, paired with cleaning, sterilization and hygiene restoration using German technology. Subscription offers a cost-effective lifestyle upgrade, especially in Thailand's furniture market, which was valued at about THB 85 billion in 2024 and is expected to grow 4-5% annually, surpassing THB 100 billion by 2027. Our collaboration with KTC enables us to provide a more accessible and value-driven solution with integrated allergy care."

Customers interested in enrolling in the Subscription service may obtain further information at www.bedway.co.th, or visit Lotus Sleep Studio, Dunlopillo Bed Club, Omazz Gallery, and all Mattress City branches nationwide. For more information, please contact KTC PHONE 02 123 5000 or visit any "KTC TOUCH" branches nationwide. It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.

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