Born Human, Beating the Bot

The year-end season is a time for giving and for self-rewarding purchases but as you gear up for the fiercest discount battles, from special codes to limited "Rare Items" on online shopping platforms, you are entering a battle humans were never meant to win because your opponents aren't human. In the fast-paced world of E-commerce where speed means everything, creative minds are using automated programs called "Buyer Bots" to snatch coupons or complete purchases in mere milliseconds, thousands of times faster than any human click. The result? you get left behind - missing deals, losing limited drops, and paying the price for being human.

As highlighted in Radware's 2024 report, over 57% of E-commerce traffic now comes from bots, with only 43% from real human users.[1] This means that out of every 100 visits, bots get a head start in 57 of them, explaining why you never seem to catch that limited-edition sneaker or newly released gaming console in time. Meanwhile, Thailand's e-commerce market keeps climbing to new highs, projected to hit 2 trillion baht by 2030.[2] But growth comes with a cost. Bots are quietly rewriting the rules — faking demand, inflating prices, and manufacturing urgency across every major platform. For real shoppers, that means fewer wins, murkier deals, and a growing sense that the online marketplace isn't playing fair anymore.

Even sellers can't catch a break. Buyer bots are faking massive "ghost orders" one of the most manipulative tactics dominating live commerce today. In Thailand recently, celebrity-led livestreams on social platforms have hit million-baht sales, only to see those impressive numbers collapse the moment the broadcast ends as fake orders vanish into thin air, wrecking inventory flow, distorting sales data, and damaging brand credibility. Others are caught in endless loops of abusing return policies after every promo, and bombing platforms with fake reviews. The outcome? Higher costs, lower trust, and a whole lot of chaos.

Since competing with bots is nearly impossible, spotting real humans is no longer optional — it's essential. That's why technologies like "Proof-of-Human" were built to draw a clear line between man and machine, creating bot-Free zones where only real people can grab deals and complete their purchases.

Importantly, Proof-of-human is gaining global adoption for one key reason. It verifies real 'Human' users without collecting personal information or revealing who the person is. When linked with real user accounts across platforms, it levels the playing field for discounts, products, and services all with the peace of mind that no bot will beat you to it.

Extending this mission beyond e-commerce, a new collaboration between World IDand Radiant, a next-generation gaming platform, was recently announced to empower safer, fairer, and more authentic online communities. The initiative introduces the "Verified Lootbox" campaign, allowing players who verify with World ID to access exclusive in-game rewards and special items while ensuring every participant is a verified human, not an automated account.

From shopping carts to gaming arenas, the message is clear: being human is now your greatest competitive edge. As the festive rush begins from 11.11 and Black Friday to Cyber Monday and beyond — Proof of Humanity isn't just another choice. It's a privilege, a human advantage designed to defend what's real in a world run by bots.

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