"COLOURS BY EUROPE. TASTES OF EXCELLENCE." CAMPAIGN PRESENTED ITS FIRST CHEF TABLE EXPERIENCE"

Guests explored a fine world of agricultural food and beverage products from across the EU in a two-hour culinary session. They enjoyed an evening of wine and dine with dishes prepared from EU ingredients available at Central Food Hall. The four-course meal, paired with authentic and high-quality EU wines, consisted of appetizer cold cuts and cheese platter, a European salad for entree, and main dish of Irish stew with pork or beef - featuring Charolais, world-famous breeds of cattle and top-quality beef from France. The wine pairing dinner closed with sweet notes from Portugal with its world-famous pastry Pastel de Nata and Porto PDO wine. The evening showcased over 20 EU ingredients, including nine (9) EU geographical indication products, from France, Spain, Germany, Ireland, Greece, Denmark, Italy, Netherlands, Portugal, Romania, and Austria. This remarkable Chef Table experience aimed to encourage consumers to discover more about the European culinary culture, easy-to-use ingredients, to purchase EU products, and to create dishes which they can easily prepare, enjoy, and share with their family and friends at home. There are many products to choose from for any occasion — currently, Central Food Hall is promoting over 300 agricultural food products from the EU. The products range from meat and dairy to fruits and vegetables, cereals and pasta, olive oil, sweets, chocolates and confectioneries, wines, beer, spirits, and much more.

The 27 EU member States' food products are known for their high quality and rich gastronomic heritage, as well as the highest standards of excellence at every stage of production and distribution. Moreover, the EU put in place the Geographical indication (GI) quality scheme, which is a guarantee of authenticity. This is the mark of European excellence and aims at protecting the names of specific products to promote their unique characteristics, linked to their geographical origin and traditional know-how. Over 3000 agricultural food products in all the 27 Member States are covered by them. The PDO label indicates that every part of the production, processing and preparation process must take place in the specific region. The PGI label means at least one of the stages of production, processing or preparation takes place in the region. Finally, the GI label protects the name of a spirit drink or aromatized wine originating in a country, region or locality where the product's particular quality, reputation or other characteristic is essentially attributable to its geographical origin.

To enjoy further opportunities for exploring the variety of the EU agricultural products, shoppers are invited to join the current retail activities which is taking place from 5th to 18th Jan 2022 at Central Food Hall, Central Chidlom. The 10 top spenders who purchase EU food and beverage products from Central Food Hall online (TOPS) or Chidlom store will stand a chance to win one of the 10 specially made "Enjoy! It's from Europe" reusable shopping bags filled with EU food products and autograph from MEAN Phiravich Attachitsataporn. Consumers can also visit our EU food truck which will be heading to prime spots in and around Bangkok. To learn about the featured EU products and exclusive promotions during the campaign period, follow the LINK, or find out more via Grab application and Personal Shopper service on LINE @TopsThailand.