Central Pattana plc, operator of centralwOrld, CentralPlaza, CentralFestival, Central Phuket and Central Village, is joining hands with its business partners including Thaitheparos plc, and Dairy Plus Co., Ltd., manufacturer and distributor of Dna Soy milk, along with Central Pattana affiliate CENTRAL FOODPARK to hold the 'Thailand J Food Festival 2021' highlighting its success as the leading vegetarian food destinations. Its concept of 'J Integrated Lifestyle' has tapped into consumer insights by combining traditional vegetarianism with the lifestyles of the new-generation consumers all in one place. With its strengths of operating shopping centers nationwide, Central Pattana can easily reach all target groups. More than 5,000 vegetarian dishes including traditional, international from world-famous restaurants, fusion, legendary street-food restaurants, bakeries and cafes are available at the shopping centers. To catch up with the trend of 'Hyper Localism', plant-based foods from local ingredients are also available for those who are health conscious. Herbal vegetarian dishes at budget prices starting from only 19 baht are available at Central Food Park. You can worship to the Guan Yin (goddess of mercy) and the Tao Bo (goddess of the stars) to ask for blessings and good health. Many special promotions await to create new experiences for everyone at the 'Thailand J Food Festival: gain merit, be happy and healthy', from 5 to 14 October 2021 at 33 Central shopping centers nationwide.
Dr. Nattakit Tangpoonsinthana, Executive Vice President of Marketing at Central Pattana, said: "The vegetarian festival at Central shopping centers each year, not only do we select the finest vegetarian dishes from legendary and popular restaurants, we also look thoroughly into today's consumers lifestyle. We tap into the insights of their eating habits and interests (including various trends) in order to adjust our strategy accordingly and be able to curate a range of restaurants and shops that truly meet the needs of all groups of consumers. This year, we are presenting the vegetarian festival under the concept of 'J Integrated Lifestyle', combining traditional vegetarianism with latest trends, expanding the target range to a new group such as 'Zillennials' or Gen Z (aged 18-24 years) who tend to be health conscious, and who have reduced meat consumption and switched to plant-based foods, and following the current trend of 'Hyper Localism' by selecting healthy local ingredients that also help to strengthen immunity. The vegetarian festival at Central shopping centers, therefore, is responding to this trend with a new choice of food and lifestyles to add more options and variety to the vegetarian festival. We're collaborating with world-famous restaurants to launch international vegetarian menus including Italian-style vegetarian food from Italian Osteria, Korean-style vegetarian food from Over Seoul, and Singaporean-style vegetarian dishes from Chuan Kitchen in addition to world-class restaurants such as Din Tai Fung, Hai Di Lao and TP Tea, which will also launch their first vegan bubble tea only at centralwOrld. We are also collaborating with partner restaurants and shops to create an exclusive menu that is a signature for each branch that cannot be found elsewhere."
"Moreover, there are activities to enhance your fortune following the tradition of the vegetarian festival; tips to enhance your luck; tips on how to prepare yourself before commencing a vegetarian diet during this period and on how to pay homage to the Guan Yin Goddess, which is brought directly from China to CentralPlaza Bangna etc. It is expected that the vegetarian festival at Central shopping centers nationwide will help stimulate spending at the end of the year and customer traffic will increase by 15-20%," Dr. Nattakit added.
Discovering special promotions at the vegetarian festival e.g. CentralPlaza Bangna offers: 1) get a free cash dining voucher worth 200 baht when spending 1,000 baht and up on dining in the shopping centers (limited to 100 vouchers/day); 2) Get a free exclusive vegetarian dish from participating shops at the festival booths when spending 300 baht and up on vegetarian food at the event (limited to 1,000 customers throughout the program) etc.
Highlights at 'Thailand J Food Festival 2021' that you should not miss:
Don't miss the 'Only @ centralwOrld' dishes - TP Tea will introduce its first vegetarian menu with: Signature Black Tea Soy Latte, Premium Green Tea Soy Latte, TieGuanYin Tea Soy Latte. Italian Osteria will introduce Italian-style vegetarian 'Casual & Home Eateries' with three special dishes: Beetroot Linguini on Pecorino Cheese Fondue, Broccoli Pie on Plunking Puree and Fermented Garlic with Jerusalem Artichokes. Ampersand is presenting its Thai Herb Sorbet, which combines a fusion of turmeric, ginger, fingerroot and lemon, the four finest Thai herbs of this era, in the form of sorbet.
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