Grab Thailand is launching its latest marketing campaign, 'GrabFood, Land of Food' to boost sale for merchant-partners in Q4 with three campaign highlights to attract both merchant-partners and customers together with promoting '#GrabThumpsUp' and 'Koom Fun Tong' campaign to present value for money popular Michelin restaurants and other street food restaurants. Besides, Grab is available for merchant-partners joining '50-50 copayment' program in response to the government measures to stimulate Thai economy, reducing the commission fee to 20% for merchant partners who join this project*. Grab also offers 20,000 valued deals such as up to 60% discount to reduce consumers' financial burden.
Chantsuda Thananitayaudom, Country Marketing & Partnership Head, Grab Thailand said that "After the easing lockdown measure announcement in highly restricted areas in the beginning of September, Grab saw domestic consumption rebounding, especially in retail business and consumer product business. Promotional activities were launched to encourage consumers to spend, such as 9.9 campaigns from many brands. Grab wants to take part in stimulating the economy. Therefore, we launched the "GrabFood Land of Food" campaign to help boost sales for merchant-partners across the country and help reduce expenses for consumers.
GrabFood continues to reinforce its strength in a wide variety of restaurants and food menus by bringing out the highlights of food in each region across the country, together with 25 minutes delivery guarantee, full funnel of marketing activity support and the coming partnership with TikTok to drive consumer engagement.
The 3 highlights of the 'GrabFood Land of Food' campaign include
"Grab hopes that our activities and initiatives under this campaign will be another driving force to stimulate the domestic economy and develop potential and increase the opportunity to generate income for merchant-partners in the COVID era overcoming this crisis. This reinforces our GrabForGood mission that we determine to improve and uplift the quality of life for people in our society, especially in our ecosystem through the use of our technology and application. Ms. Chantsuda concluded.
*Commission Fee will be charged at not over 20% for the order that is transacted via 50-50 copayment program
*Terms and conditions as designated by Grab Thailand. For more information, please visit Facebook GrabFoodTH
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