Chantsuda Thananitayaudom, Country Marketing and Partnership Head of Grab Thailand, said, "The spread of COVID-19 pandemic has led to the drastic change in consumer behavior, as well as constant movement from other players in the market. The food delivery scene has recently been dynamic and changing. As a platform service provider, Grab keeps developing its platform, service offerings, and marketing initiatives. Not only we have always put a great importance on brand building, but we are also committed to understanding the breadth and depth of consumer insights to respond to their discerning needs. Our efforts have led GrabFood to be the leading food delivery brand that wins the hearts of Thais in terms of reliability, quality and wide selection, as well as being the brand that offers innovation campaigns and best deals for customers."
BrandAge's Thailand's Most Admired Brand is held annually under the collaboration with leading academic institutes nationwide to survey the credibility of brands and the consumer behavior with regards to factors that leads to their purchase decision, which reflect their trust in a brand and product quality, the strong image of the brand that win the heart of customers, as well as the outstanding marketing strategies.
Marketeer's No.1 Brand Thailand is a crowd favorite survey, where Marketeer Research has worked with leading market research companies such as Kadence International (Thailand) and Marketing Moves to study the popularity and preference of brands, from its quality, marketing initiatives to their substantial involvement and impact to society, among over 4,000 samples nationwide.
Source: FleishmanHillard Thailand