Tops celebrates its 25th anniversary with a new campaign based on modern consumer insights "Celebrate as You Wish"

Stephane Coum, CEO of Central Food Retail Company Limited under Central Retail, said, "Over the past 25 years of our business, Tops has always stood by our customers in every situation. We're always committed to offering quality products and excellent services, with value for money in every visit. We also focus on research and surveys to better understand what our consumers need, and we continue to improve every single day. We use these findings to improve our products and services so we can meet the needs of our customers and create the highest level of satisfaction. To reward our customers for their trust in us for the past 25 years, we have created a special campaign based on consumer insights. We've found that 60% of our sample group prefer promotions with prizes to win, and would like to choose their own prizes. We've therefore come up with a major campaign in a format that has never been done before: Celebrate as You Wish. Tops has prepared 1,602 prizes worth 6.96 million baht to offer our customers. They can choose the prizes that suit their preference. This is a marketing strategy that is in line with today's consumer trends. Consumers today not only want products that suit them, but also seek experiences that make them feel special. This is something that will create a lasting impression."

"Celebrate as You Wish" allows The 1 members to win prizes when spending 100 baht/receipt at Tops market, Tops SUPERSTORE, Tops daily, Central Food Hall, FamilyMart, Matsumoto Kiyoshi, LOOKS, and Healthiful. Special! Get two chances to win when shopping via Tops Application or www.tops.co.th. Register to participate on The 1 application and win prizes via LINE TopsThailand or FamilyMartThailand to select the prizes you want. There are 1,602 prizes to be won, worth 6.96 million baht, including:

• Mercedes Benz A200 Progressive, 1,990,000 baht each, two prizes, 3,980,000 baht in total.
• Gold necklaces weighing 50 satang, worth 13,425 baht each (as of April 28, 2021), 100 prizes, 1,342,500 baht in total.
• 10,000 The 1 point, 1,250 baht per prize, 500 prizes, 625,000 baht in total.
• Tops gift cards, 1,000 baht each, 1,000 prizes, 1,000,000 baht in total.

Get even more value with free coupon packs for 25% discounts from 25 leading brands, with conditions, during June 2-29, 2021. The coupons can be used for discounts from participating brands without any minimum spending. Throughout June, Kasikorn Bank credit card members can get up to 30% discounts when paying with their Kasikorn Bank credit card at Tops market, Tops SUPERSTORE, and Central Food Hall.

Shop and enjoy more value as well as win special prizes as rewards from Tops. Customers can choose the prizes that they want. For more details about this promotion, visit www.tops.co.th, Facebook TopsThailand, FamilyMartThailand or LINE @TopsThailand, @ FamilyMartThailand