Central Online offers a big thank you gift to its customers: 'Central Online 7th Anniversary' campaign with the best offers & exclusive deals

14 May 2021

Central Online offers a big thank you gift to its customers: 'Central Online 7th Anniversary' campaign with the best offers & exclusive deals, after reaching more than 2 million Central App downloads 3 months after launch

Central Online offers a big thank you gift to its customers: 'Central Online 7th Anniversary' campaign with the best offers & exclusive deals

Central Department Store reaffirms its position as the first and only omnichannel department store in Thailand to offer both in store and online shopping experience seamlessly. To celebrate the 7th anniversary of Central Online, Central introduces a special campaign to thank its customers, "Central Online 7th Anniversary" will surprise all Central App customers throughout May 2021. Customers can enjoy discounts up to 90%, special prices from 777 baht, and discount codes worth over 70 million baht. There are also other great promotions to discover. Additionally, 3 months only after the launch of CENTRAL APP, the app has been downloaded 2 million times already (as of March 2021) and is expected to reach 5 million downloads within this year. Its online revenue is expected to reach 5 billion baht in 2021, and Central will become the #1 omnichannel platform in Thailand, offering the best products and services to its customers with more convenience.

Rvisra Chirathivat, Customer Director of Central Department Store Co., Ltd. and Robinson Public Company Limited, under Central Retail, about Central Online 7th anniversary:

"Central Department Store aims to elevate our seamless shopping experience by developing our online platforms while also strengthening our physical stores. We introduced 'www.central.co.th' back in 2014 to cater to online shopping, and recently launched 'CENTRAL APP' in late 2020 to offer a new experience to allow customers to shop conveniently while also enjoying the best deals and great promotions. Both of these platforms are the key to make Central Department Store the most complete omnichannel department store."

For 2021, Central Online is committed to offering the best deals and special privileges, and facilitating its customers for more convenience to cover every lifestyle need.

  • Leading brands: Central Online joins forces with 5,000 brands, including beauty brands, home decor products, women's fashion labels, as well as exclusive brands at Central Department Store such as Chanel, Aesop, Diptyque, KIKO Milano, Lancel Paris, Marimekko, Sanrio, Pandora. Customers can enjoy shopping as if they are walking in the store. By the end of this year, there are plans to also include products from Central Retail businesses, such as Powerbuy, Robinson, B2S, Supersports, Officemate, and Thaiwatsadu (full scale service to begin in Q3) on Central Online, tripling the number of products on its omnichannel platforms.
  • Peace of mind: Customers can be confident when shopping on Central Online as all products are authentic and a new service will soon be implemented to ensure delivery is done within three hours. If customers are not satisfied with the products, they can exchange them at Central Department Store within an hour for online shopping or home delivery.
    Seamless Experience: Shop and enjoy special offers seamlessly on CENTRAL APP, the only app in Thailand that connects online and in store shopping experience. Special offers include:
    • Daily coupons to be used for discounts on CENTRAL APP or any Central Department Store.
    • Show coupons on CENTRAL APP to enjoy special services and offers at Central Department Store.
    • Scan QR codes at Central Department Store to get surprise discount coupons every day.
    • Get the latest updates about activities at each store in real time.
    • Make table reservations at restaurants or services at Central Department Store.
  • Superior privileges: With over 18 million customers in The 1 database, the data is used to design the best deals and shopping experiences for our customers for their shopping benefits.
  • Partnerships in various industries: Central Online has joined forces with partners in various industries such as leading credit card companies, Dolfin to facilitate e-wallet payment for more convenience, and special offers from key partners like Grab to cater to different needs of its customers.

To celebrate its 7th anniversary, Central Online has prepared special offers throughout May, which is the month of its anniversary. "Central Online 7th Anniversary" is a special campaign to thank its customers for their constant support. Don't miss Central Online 7th Birthday Party during May 18-31, 2021! There are special highlights from Thai and international brands with exclusive deals on a rotational basis comes with special offers such as.

  • Up to 90% discounts.
  • Daily discount codes worth more than 70 million Baht in total.
  • Special vouchers, flash deals, brand days from many different brands.
  • Lucky draw to win up to 777,777 points.
  • Free delivery nationwide on Saturdays May 15, 22 and 29, 2021.
  • Wow price starting from only 777 Baht.
  • Buy 1 get free full size.
  • Get up to 2,000 Baht discounts on top when paying with MasterCard The 1 credit card.
  • Special for AIS, True, Dtac and Grab customers, receive e-vouchers worth up to 400 Baht (conditions apply) and enjoy exclusive deals from partnering credit cards, on top discounts and cash back offers.

Additionally, Central Online also has many special promotions and activities. Customers can watch livestreams on its social media platforms such as Facebook, Line, and TikTok. including 73 locations of Central Department Store and Robinson Department Store which offer entertainment straight to consumers

Rvisra said, "Our customers can shop conveniently on our website www.central.co.th and on Central App, which is the first department store application which allows customers to enjoy shopping and get special privileges both in store and online. In the first quarter of 2021, our bestselling products on our online platforms are in five categories: Skincare 23%, Cooking 11%, Small App 10%, Makeup 9%, and Fashion 7%. The top five provinces with the highest online customers are Bangkok and vicinity, Chonburi, Pathumthani, Chiangmai and Rayong. With positive feedback from our customers on our website and application, coupled with the fact that people spend more time at home, we have prepared more products in Work & Study @ Home, Beauty @ Home, Kids @ Home, Clean @ Home, Cook @ Home and Fit & Firm categories to meet the needs of our consumers."

Let's shop and get more privileges at www.central.co.th or download Central App for free on App Store for iOS and Google Play Store for Android. Download Central App now and log in to receive discount coupons worth over 1,500 Baht, to be used both in store and on app.

About Central Retail
Central Retail Corporation Public Company Limited (Central Retail) is in Thailand the leader in retail that is the foundation of Central Group. It has a network of 3,764 branded stores (as of 31 December 2020) offering multi-category products through multi-format channels such as department stores, convenience stores, specialty stores, supermarkets, hypermarkets, plazas and online sales through omnichannel platforms. Central Retail business covers fashion products available at Central Department Store, Robinson Department Store, Robinson Lifestyle Center, Supersports, Central Marketing Group (CMG) and Rinascente; hardline products at Thai Watsadu, Baan and Beyond, Power Buy, Nguyen Kim, OfficeMate, B2S and meb; and food products at Tops Market, Tops Daily, Tops Plaza, Central Food Hall, Family Mart, Big C/GO! and Lanchi Mart. As of 31 December 2020, Central Retail has its presence in 3 countries - through 1,898 department stores and shops in 55 provinces of Thailand and 133 retail stores in Italy and Vietnam (as of 31 December 2020).

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