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Assembly Rolls out Stagwell Search+ Across APAC as AI Reshapes Brand Discovery

Assembly As consumers turn from traditional to AI Search Experiences, Assembly shifts the focus from search rankings to securing a dominant 'share of prompt'. As search becomes increasingly AI-led and zero-click, brands need new strategies to shape how they appear in answers, not just in links. APAC has emerged as a global leader in AI Search adoption, with 78% of users reporting weekly usage. Increasingly, AI Search Experiences shape brand discovery and consideration before users ever visit a