ข่าวประชาสัมพันธ์ mindset

FWD Insurance launches "Me Time for Yourself" campaign, encouraging self-care with AI Buddy featuring the voice of "Pompam"

FWD Life Insurance Plc. ("FWD Insurance" or "FWD") has launched its latest brand campaign, "Me Time for Yourself," inviting people to pause, reflect on their own needs, and live in line with the brand promise, "Celebrate living." At the core of this campaign is Hyper-personalization — combining FWD's expertise in Generative AI with Virtual Sei-katsu-sha(TM), a consumer insights model that studies the behaviors and mindsets of Thai people. The result is AI Buddy, a virtual companion designed to

09 กันยายน 2568 11:10 น.