Honda to Revolutionise the National Funism!

Automotive Press Releases Tuesday May 8, 2012 11:03
Bangkok--8 May--A.P.Honda
Honda to Revolutionise the National Funism!
Launching All New Honda Scoopy – i 2012 to Win the Hearts of Young Users in Thailand Deep Cool. Extreme Fun. New Design for “Fun Republic”

Honda, Thailand’s motorcycle market leader, is again rocking the A.T. market segment with its All New Honda Scoopy i 2012. With a complete new design from head to tail, the model featuring the unique character aims to penetrate the teen user segment. The new concept, “Honda Scoopy i Fun Republic” is to set a new fashion trend for A.T. motorcycle. The revolutionised Exclusive Projector Head Light, crowned with blue ring is to become the new fashion in A.T. market. The built-in front and rear lights have been designed to cater the modern retro looks. The extreme fun is hidden behind the cool graphics that comes in 3 styles and 10 colour options. The 4-stroke engine also comes with fourth generation PGM-FI technology which has been developed to save even more fuel, performing at 53km/litre on the ECE40MODE cycle. It will be available on May 7 nationwide, with price starting from Bt45,000. The annual market forecast is set at 300,000 units.

“Immediately after the initial launch of Honda Scoopy i in September 2009, we encountered with an unexpectedly overwhelmed response from teen users all over the country. Only one year after, Honda Scoopy i became the best seller A.T. motorcycle in Thailand. Last year, the model again became the users’ choice, with more than 330,000 units sold, pushing it the Number 1 in A.T. segment. The sales continues to rise,” said Mr Chiaki Kato, President of AP Honda Co Ltd.

“In 2012, Honda Scoopy i is ready to announce its power of the leader as Thailand’s number 1 in A.T. category again. Presented in a new Honda Scoopy i Fun Republic, the new design is created into three styles to match with our brand campaign; “Discover Your Fun... Find Something New” For all young users nationwide. The new model will be presented by The Richman Toy; Nuengtida “Noona” Sophon; and Thaitanium who will deliver the new kind of fun to everyone.”

The All New Honda Scoopy i Fun Republic has been newly designed from head to tail. The new Exclusive Projector Head Light provides a better visibility on every route. Being the first of its kind in A.T. fashion in Thailand, the new head light is crowned with blue ring, matched with the new Upper Arm Winker Light, built-in on the chassis; and the new Position Lamp. The built-in Senior Tail Light fits the curvy tail. The multi-meter Chronograph Meter combines all functions in one spot in front of the rider. The new Helmet-In L-size U-Box comes is made larger with a 15.4-litre space, perfectly fits a whole jet helmet. The Seat Opener can be easily opened with a touch of your fingertip. The safety functions are equipped to ensure your every safety ride, with Side Stand Switch that automatically pauses the engine when kicked down; Brake Lock Lever that automatically locks the vehicle, just like a car lock lever; and Key Shutter that provides a double-safety lock for every safety parking.

Honda Scoopy i Fun Republic comes with 3 Statements of Fun:
· Honda Scoopy i Active Boy – Devil Troops: Fun Trespasser
Fun to the extreme with “Dark Devil” graphics. It’s available in three colour options: White-Red, Blue-White, and Black-Red.
· Honda Scoopy i Vivid Me – Chic Army: Love Spy
Crowned with unique “Chic Glasses” that comes in four colour options: Blue-Pink, Pink-Black, Pink-White, and Blue-White.
· Honda Scoopy i Prestige Guy – Cool Commander: Fun Commander
Keep cool with “Knight Sword” graphics. Standing out from the crowd in three colour options: Black-Grey, White-Grey, and Red-Grey.

Honda Scoopy i Fun Republic comes with a 4-stroke SOHC, 108cc engine, and fourth generation of PGM-FI technology that allows the fuel efficiency to perform at 53km/litre on ECE40MODE cycle. It is also approved by EM6 emission standard and applicable to E20 fuel. It’s more durable, thanks to its V-Matic Transmission, and reinforced steel V-Belt, made for all types of tracks.

Moreover, a variety of accessories have been prepared to be available in the market under “H2C” brand which is made for all bike-lovers to create their own unique version of Scoopy – i.

All New Honda Scoopy i Fun Republic will be available throughout the country on May 7. Price starts from Bt45,000. The annual market forecast is set at 300,000 units. Premium Gift Set will be given with the first 10,000 units sold. The set comprises a jacket, sharing the colour of the chassis, and a helmet with cool design, to match with the user’s character. The set is available till stock lasts.

“All New Honda Scoopy i” of Fun Republic will also be presented in four regions in “Honda, Deep Fun. Win a Gang Trip to Cheer Football in Europe” campaign. Test drive will also be ready for interested users to have a first-hand experience on the new model. The roadshow starts at the Rajamangala National Stadium’s Plaza in Bangkok on Sunday May 6; the main stadium in Surat Thani on Saturday May 12; the plaza in front of Central Department Store in Udon Thani on Saturday May 19; and Chiang Mai Hall in Chiang Mai on Saturday May 26. The event starts from 12pm onwards. Also get ready to meet new TV commercial about Honda Scoopy i Fun Republic to be aired on May 7 onwards. Keep yourself updated at

For more information, please contact:
Marketing Communication Dept. A.P.Honda Co.,Ltd. Tel.02 757-6111
Khun Thanyalak ext. 2510, E-mail: [email protected]
Khun Patompon ext. 2514 E-mail: [email protected]

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