True CyberSafe by True's Innovators Wins the 2025 National Innovation Award, Reinforcing the Company's Commitment to Building a Safe Digital Society and Protecting Thais from Cyber Threats

At this event, Dr. Sumet Tantivejkul, Chairman of the Thai Rice Foundation under the Royal Patronage, together with Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency (Public Organization), extended their congratulations to the True innovation team behind "True CyberSafe" at the 2025 National Innovation Day, organized by the National Innovation Agency (Public Organization), Ministry of Higher Education, Science, Research and Innovation, at Dusit Thani Hotel, Bangkok.

Mr. Sharad Mehrotra, Chief Consumer Business Officer of True Corporation Plc, stated that "The National Innovation Award that True CyberSafe has received this year is not only a proud achievement for True but also a reflection of our unwavering commitment to being an innovation-driven organization. We are determined to leverage our robust digital infrastructure and comprehensive ecosystem to raise the standards of online safety. We believe that building a trusted digital society is a crucial step toward becoming a Customer Champion, delivering the best possible experiences to our customers. True CyberSafe was therefore developed with intelligent AI technology capable of detecting, blocking, and alerting users to suspicious or harmful links in real time, enabling customers to navigate the digital world with confidence, safety, and peace of mind even as cyber threats grow increasingly complex alongside rapid technological advances. To date, the system has protected customers from more than 2.2 billion attempts to click on fraudulent links and answer dangerous phone calls. True will continue to develop innovations to build a safer and more sustainable digital society."

Dr. Naetchanok Wipatasinlapin, Head of Sustainability Division of True Corporation Plc. added that "True is committed to harnessing innovation to create long-term value for society, and True CyberSafe is a clear example of how we integrate technology with social responsibility. Receiving this award serves as a strong motivation for us to continue innovating from nurturing new-generation innovators and developing patented technologies to delivering digital solutions that empower people to live and work online with confidence and safety. Currently, more than 1,040 employees are continuously innovating and developing technology to enhance the customer experience, with more than 116 patents and petty patents already registered. By 2030, True aims to cultivate an additional 500 innovators, generate no less than 15% of its revenue from innovation, and register up to 200 intellectual property assets, reinforcing our ongoing commitment to building a safer and more sustainable digital society."

Exploring the Innovation Behind "True CyberSafe," Winner of the 2025 National Innovation Award

True CyberSafe — a cyber protection service for over 60 million True customers. Providing protection across True's mobile and home internet networks, True CyberSafe is free to use with no registration or app download required. It offers three key features:

1. Real-time malicious link blocking when customers accidentally click links in SMS messages or suspicious websites
   • Blocks links on the blacklist from Thailand's Cyber Police and government agencies immediately when clicked.
   • If the link is not on the blacklist but is suspicious, the system shows a warning "Caution: This may be a dangerous website" and gives the user 60 seconds to decide.
   • Has already protected users from over 2.2 billion fraudulent link clicks, averaging 8 million per day (since 3 Dec 2024 to 30 Sep 2025).
   • Currently tracks over 455,000 suspicious links, with the list growing continuously.
2. Call AI Filter — AI screens or warns against incoming scam calls
   • Uses data from over 300,000 suspicious numbers provided by Thailand's Cyber Police.
   • Instantly alerts users to potential scam calls.
3. SMS AI Filter — AI detects scam SMS to analyze scammer behavior (coming soon).

In addition, the 9777 Scam Report service allows the public to report scam calls easily, quickly, and safely, with investigation results provided within 24 hours.

For more details about "True CyberSafe", visit https://www.true.th/services/true-cyber-safe

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