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Decoding Social Signals: The New Key to Marketing in the Creator Economy Tellscore Launches Content Score(R) to Transform Content Data into Strategic Insights, Partnering with TikTok and Leading Brands to Decode Social Signals
Every day, more than 23 million videos are uploaded on TikTok by over 1.9 billion users worldwide. This massive volume of content has turned social media into a powerful reflection of consumer behavior, expressed through metrics such as likes, comments, shares, and viewing patterns. These are collectively known as Social Signals (behavioral indicators on social media) and are becoming critical data points for marketers seeking to understand consumers in the era of the Creator Economy (an economy