Australia in the News with Its Latest Youth Campaign

Delivering its first bulletin from the top of the Sydney Harbour Bridge, Tourism Australia has launched a dedicated, tongue-in-cheek news channel serving up good news stories from across Australia as part a new $5 million youth campaign.

"From crocodile cage dives and selfies with quokkas, camel racing and tuna throwing competitions, Big Bananas and Giant Pineapples - Australia is a remarkable continent with as many great stories to share as there are great reasons to visit," he said.

Aussie News Today will be a socially-led campaign, launched by three young and charismatic Aussies - Wallabies rugby union star Nick Cummins (aka 'The Honey Badger'), TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis. All three will travel and report from locations around the country.

Uniquely Australian content will be gathered from across the country and shared globally using Tourism Australia's digital and social media channels, including dedicated Aussie News Today Facebook and Instagram profiles, and a news hub on Australia.com.

Additional youth content will be created as part of a world-first content partnership with BuzzFeed, which will see eight young travellers from Europe sent on a three month road trip around Australia to report on their experiences of the country's local culture, festivals, events, food and wine.

"Many people underestimate just how important the youth market is for Australian tourism. Young travellers and working holiday makers stay longer, disperse more widely throughout our country and ultimately spend more than most other travel segments.

Tourism Australia is the Australian Government agency responsible for promoting Australia to the world as a destination for leisure and business travel. The organisation aims to grow demand for the destination's tourism experiences by promoting the unique attributes, which will entice people to visit.