ข่าวประชาสัมพันธ์ Press Releases ข่าวย้อนหลัง หัวข้อข่าว บลอก

Plaza Athenee Bangkok, A Royal Meridien announces Le Meridien Hotels & Resorts Wins the World Hospitality Award as Best Innovative Concept for Arrival Experience.

Travel and Lifestyle Press Releases วันพุธที่ ๒๓ ธันวาคม พ.ศ. ๒๕๕๒ ๑๓:๓๙ น.
ขนาดตัวอักษร: ใหญ่ กลาง เล็ก
Bangkok--23 Dec--Le Mridien Hotels & Resorts

Le Mridien Hotels & Resorts has been recognised for their signature brand initiative, the “Arrival Experience”, receiving the award for ‘Best Innovative Concept in Full Service Hotels’ at the Worldwide Hospitality Awards in Paris. The Arrival Experience was globally launched in 2008 as part of the re-launch of Le Mridien brand and has makes the first 10 minutes after arriving at the hotel a memorable and unique experience.

“Transforming the Arrival of our guests from a functional and process driven routine into an experience that emotional connects our guests and the local community was our goal. We have taken a unique approach by using contemporary art that is curated by our Cultural Curator krme Sans, We are delighted that the Worldwide Hospitality Awards have recognised our efforts with this prestigious accolade for the Best Innovative Concept and we see this as the first step towards making Le Meridien Hotels around the world ‘creative hub’,” commented Eva Ziegler, Global Brand Leader, Le Mridien and W Hotels Worldwide.

Le Mridien transformed the hotel arrival experience using four touch points:

THE TRANSITIONAL PORTAL – Instead of hotel doors, the entrance at a Le Mridien Hotel is a transitional portal, with a contemporary artwork appliqu้, designed by LM100TM Creative Community artists. The transitional portal transforms the mind of the guest to their environment as soon as they enter the hotel.

SENSORY EXPERIENCE – Le Mridien’s hotel lobbies provide a unique atmosphere composed of a distinctive scent and sound. This includes a signature scent, custom designed by LM100TM members, Fabrice and Eddie Roschi, perfume experts of Le Labo as well as lobby sounds created in partnership with Sony BMG.

UNLOCK ART – Le Mridien no longer just has key cards to unlock your room but provide complimentary access to a local contemporary cultural centre. The key cards themselves are designed by LM100TM members and become pieces of art and collectible items that guests can take home as a souvenir,

ELEVATED EXPERIENCE - Le Mridien transforms the expected and predictable event of riding an elevator into an “elevated experience” through a 24-hour unique soundscape. Le Mridien has appointed Henri Scars Struck, the visionary Grammy-winning French composer/producer, and LM100 member who has created this unique soundscape for Le Mridien hotels globally.

Le Mridien has a commitment to providing interactive cultural experiences as an integral part of the guest stay. It aims to satisfy the target customer, “the creative minds”, by offering an environment and a new perspective through art and culture and by transforming Le Mridien hotels into creative hubs. The Arrival Experience is currently implemented in 80% of Le Mridien hotels worldwide.

About the Worldwide Hospitality Awards:

The Worldwide Hospitality Awards has helped to spread the innovative initiatives and experiences of hoteliers worldwide while awarding their finest achievements. It is the number one forum for recognizing talented individuals and team efforts in outstanding innovations. The international Advisory Board consists of highly qualified figures in the tourism and hospitality industry, meeting all necessary standards. The ‘Best Innovative Concept in Full Service Hotels’, is an award attributed to a new concept, developed by full-service hotel chain or group that provides a new vision for the benefit of the clients. More information on http://www.hospitalityawards.com.

About the Hotel:

The prime location and resort style facilities of Plaza Athenee Bangkok, A Royal Meridien makes this property like an oasis in a bustling metropolis for is guests traveling for business or leisure. The location also has historical significance as the original site of Kandhawas, the residence of Her Royal Highness Princess Valaya Alangkorn Kromluang Patchburi Rachasirindorn, the 47th child of HRH King Rama V. Today, this exclusive address places this stunning hotel designed by renowned Thai Architect Dr Jumsai Sumet alongside the embassies and trees framing Wireless Road, just steps from the BTS Phloen Chit Skytrain station.

For more information, please visit www.lemeridien.com.
TO DISCOVER MORE IMAGES:
Visit starwoodarchive.com and register to start your discovery.
MEDIA CONTACT:
Nareerat Thongsook / nareerat.thongsook@lemeridien.com/+66 2650 8800 ext. 6240
Visit www.starwoodpressclub.com for more press releases.

ขนาดตัวอักษร: ใหญ่ กลาง เล็ก

ข่าวประชาสัมพันธ์ที่เกี่ยวข้อง

"3RD THAI WINE, THAI TAPAS" WITH SIAM WINERY’S MONSOON VALLEY WINES AT PLAZA ATHENEE BANGKOK, A ROYAL MERIDIEN HOTEL

‘Thai Wine, Thai Tapas’, has become one of Bangkok’s most anticipated culinary events. Siam Winery, the producer of Monsoon Valley Wines, the country’s leading premium Thai wine brand, together with Plaza Athénée Bang...

Atheneum I Room, Plaza Athenee, Bangkok

An IT infrastructure that supports existing applications while remaining responsive to changing business requirements is becoming a key to long-term enterprise competitiveness. Upon completion of this course, participants will gain sufficient knowledge in...

LE MERIDIEN SCOOPS THE 'BEST ASIA PACIFIC HOTEL GROUP' AWARD

Le Meridien Hotels & Resorts has been crowned as the 'Best Asia Pacific Hotel Group' at the prestigious Travel Weekly Globe Awards. A record of 11,827 UK agents voted at this year's Travel Weekly Globe Awards, the Oscars of the UK travel industry, making ...

หัวข้อข่าวที่เกี่ยวข้อง

หัวข้อข่าวยอดนิยม

กรมสรรพากร ธนาคารกรุงเทพ ธนาคารกรุงไทย ธนาคารออมสิน ไปรษณีย์ไทย การบินไทย ธนาคารกสิกรไทย hotmai เพียวริคุ jobbkk ธนาคารไทยพาณิชย์ คาราบาว ดีแทค ไทยพาณิชย์ แจ่มใส เมเจอร์ ธนาคารอาคารสงเคราะห์ 12car กรุงไทย ธนาคารกรุงศรีอยุธยา กระทรวงสาธารณสุข การรถไฟแห่งประเทศไทย มิตซูบิชิ เมืองทอง ธนาคารทหารไทย ตลาดหลักทรัพย์แห่งประเทศไทย ซัมซุง มาม่า วันทูคอล ธนาคารแห่งประเทศไทย กระทรวงพาณิชย์ เวลาประเทศไทย ปตท ธอส บิ๊กซี กรมอุตุ กรมศุลกากร แม็คโคร ธนาคารกรุงศรี กระทรวงการคลัง