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TrueID Rises to Number 1 Entertainment App with Most Downloads in Q1

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Bangkok--27 May--Idea Works Communications

TrueID Rises to Number 1 Entertainment App with Most Downloads in Q1 Offering Content for All Genres--Entertainment, Series, Animation, Sports, and Music Free Calling and Lucky Draw Campaigns for True Customers to Bring Happiness for All During Covid-19 Pandemic

TrueID, the all-in-one platform for digital lifestyles, has become the number one entertainment application with the highest number of downloads of 3.1 million in the first quarter of 2020, according to a survey conducted by App Annie, the industry's most trusted mobile data and analytics platform. TrueID reaffirms its status as the leading digital platform that serves all lifestyles, particularly during the current Covid-19 pandemic that has changed Thai people’s working and learning habits and spent most times at home. The highlight is TrueID In-Trend that significantly has up to 180% increase in content. Views of anime on TrueID soared by 78%, mainly from Naruto, Conan, and Pokemon. TrueID will also provide much more new content to continuously cater to the 'new normal’ lifestyle such as quality movies, hit series, favorite animation, variety shows, exciting sports, and hit music. Free internet calling to all networks without data charges and lucky draw campaigns will be offered to True customers for a chance to win many exclusive privileges. TrueID’s recent success is proof that it is best entertainment medium that goes further and beyond, the world of happiness for all your identities.

True Digital Group President Dr. Michael Gryseels says that “During the Covid-19 pandemic, content plays a very important role to help people staying at home having better life quality. Over the past few months, people’s content consumption significantly increased, particularly in entertainment on a digital platform that offered a variety of content for all lifestyles. I am delight and proud to announce that a survey by App Annie, the industry's most trusted mobile data and analytics company, found that in the first quarter of 2020 TrueID rose to be the number one entertainment application with an increase in downloads to 3.1 million from January to March 2020 on Android and iOS. This phenomenon is testament to the quality of content curated by TrueID with the aspiration to bring happiness to Thai people no matter what their lifestyle is. This is another level of success for TrueID as a digital platform leader that innovates for every lifestyle.”

“The survey also found a significant change particularly in TrueID In-Trend, a user-generated content feature on TrueID. TrueID In-Trend’s significant rise was likely the result of temporary closure of some businesses. The number of people who applied to write for us increased by 180% or three times higher than the usual rate. TrueID In-Trend’s use from Monday to Friday during 12.00-19.00 hrs. doubled with more than 500 content providers writing about Covid-19 and over 1,000 published articles. The number of readers exceeded 100,000 people or over 60% increase compared with February and April this year. The number of readers aged 25-34 years grew by more than 70%. Articles read the most during the Covid-19 were related to entertainment, movie reviews, and series. Anime was another content that was very popular, particularly Naruto, Conan, and Pokemon whose views increased by 78%, 62%, and 52% respectively. TrueID’s growth in usage suggested that everyone in the family spent more time together, both parents and children watched content on our platform together,” Dr. Michael added.

“The highest download volume in the first quarter is another drive that pushes us forward to continuously develop an entertainment application that fulfills the 'new normal’ lifestyle of Thai people. We will keep bringing you a variety of content such as blockbuster movies, hit series, animations, all kinds of sports, hit music, and variety shows. Recently, we rolled out free calling services to all networks without data charges for our customers as internet calling saw as high as 160% increase in users. We believe that our free internet calling can help customers communicate more conveniently and efficiently. Not only that, but we will also offer special privileges to True customers with the campaign 'The more you use True Services, the more you gain points and win prizes’. By using only 3 points via TrueID app every day, get a chance to win gold every week and a car every month, with a total prize worth over 22 million baht. With all that we have achieved, we are confident that we will earn customers’ satisfaction. All of this proves that we are truly the best entertainment platform that goes further and beyond, to fulfill all aspects of your happiness and reflect your identity.” Dr. Michael concluded.


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