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A First For Thailand: TrueMove H Partners with TikTok to Revolutionize a New Way of Entertainment and Meet Digital Lifestyles

Information Technology Press Releases วันพฤหัสบดีที่ ๒๕ กรกฎาคม พ.ศ. ๒๕๖๒ ๑๔:๔๑ น.
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Bangkok--25 Jul--ABM Connect

TrueMove H, led by Justin Ang (left), Deputy Group Chief Commercial Officer of True Corporation, formed a strategic collaboration for the first time in Thailand with TikTok, the world's fastest-growing short video platform, led by Global Strategic Partnerships Director Xinzhou Yang (right). The strategic collaboration outlined plans to develop a new form of entertainment for Thai customers that offers premium content and initiates unprecedented marketing activities along with attractive packages and special promotions that fit the digital lifestyles of consumers who define themselves as both audience and content creator. This is expected to reinforce the position of TrueMove H as the best 4G mobile service provider in the Asia-Pacific and a company that perfectly meets the digital lifestyles of consumers.

Justin Ang, Deputy Group Chief Commercial Officer of True Corporation, said, "TrueMove H is delighted to be TikTok's first strategic collaboration in Thailand. Together, we will provide a wide range of content and unrivalled marketing activities along with new packages to better serve customers in the digital era. With TikTok's strength in allowing users to produce simple yet creative videos of themselves and TrueMove H 4G, which offers the fastest service and widest coverage in the country, we are pleased to provide Thais with convenience and access to all of the content available on TikTok. TrueMove H customers will be able to upload and watch unlimited videos using our fast and seamless service. TrueMove H and TikTok have initiated several campaigns and activities that have received overwhelming feedback in Thailand, and we are confident that our continued cooperation will revolutionize the world of entertainment to suit the lifestyles of TrueMove H customers in the digital era and also enable them to more easily use TikTok."

"TikTok empowers Thais to express their creativity through short-form videos, directly from their smartphones. In today's mobile era, we're noticing a steady increase in the consumption of short-form video content in Thailand and across the region, with TikTok as the preferred platform. Clearly, we're thrilled to launch our first strategic collaboration in Thailand with TrueMove H. We believe their extensive network will play a key role in helping us further offer the best in-app experience for our users and take our growth ambitions in the market to even greater heights," said Xinzhou Yang, Director, Global Strategic Partnerships, TikTok.

About TikTok

TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow. In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com.


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