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Test, Try and Experience Dyson Technology: Dyson opens new Dyson Demo at Icon Siam, Bangkok

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Bangkok--6 Dec--Spark Communications
This month, Dyson officially opens the doors to its new Demo space at Icon Siam in Bangkok. The space is engineered to encourage people in Thailand to pick-up, test and experience Dyson's technology.
Dyson's portfolio of key technologies will be on display:
Dyson Cyclone V10(TM) cord-free vacuum:

Thanks to the Dyson digital motor V10, which spins at up to 125,000rpm, the Dyson CycloneTM cord-free vacuums provide powerful fade-free suction, with all the versatility that comes from the cord-free format. Visitors to the Dyson Demo at Icon Siam will be able to try the machine on 3 different floor surfaces, with different varieties of dust and debris. Visitors will be able to see the Dyson digital motor up-close and speak to Dyson experts about which technologies are most suitable for their home.

Dyson Pure Cool(TM) purifying fan:

Dyson's latest Pure Cool TM purifying fans reveal the indoor pollution you can't see – new LCD displays reports pollutants in the home in real time, and then react automatically using a unique Dyson algorithm. Dyson's Pure Cool TM purifying fans feature a 360 degree fully-sealed filter system combing an activated carbon filter to remove gases, and a Glass HEPA filter that captures 99.95% of microscopic allergens and pollutants as small as 0.1 microns.

Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants.
Dyson Supersonic(TM) hair dryer:

Powered by Dyson's small and powerful digital motor, the Dyson Supersonic(TM) hair dryer is fast, focused and intelligent. It is the result of a GBP50 million investment in the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it looking healthy and how to style it.

The Dyson Demo features two styling stations to allow people to test and experience the Dyson Supersonic first-hand. Dyson experts will be on hand in the Dyson Demo to explain how the product works, the technology inside, and offer styling advice. Complimentary in-store styling appointments may be booked here.

Dyson Airwrap(TM) Styler:

Unlike most styling tools which rely on extreme heat to style hair, the Dyson Airwrap styler uses airflow to allow you to achieve salon-style looks – voluminous curls, natural waves and smooth blow-dry finished.

Using Dyson's fast, high-pressure digital V9 motor, the Dyson Airwrap styler harnesses a phenomenon known as the Coanda effect. The effect occurs when a high-speed jet of air flows next to a surface and, due to differences in pressure caused by the surface, the air flow attaches itself to the surface. Taking advantages of this principle Dyson's team of aerodynamics created a wat to style hair using only air combined with heat. The result creates a natural look with a sleek finish, helping prevent extreme heat damage.

Graeme McPherson (Head of Category at Dyson): "It is critical for people to be able to test and experience our technology, so they can understand how it works. This space is designed with that in mind. For instance, you can pick-up our cord-free machines, pull them apart, and thoroughly test them on our test tracks with various dust samples."

Jim Rowan, Dyson CEO, says "We are in the business of making technology that works in fundamentally differently ways. It is best understood when experienced and explained in a Dyson environment by Dyson experts. With the new space in the Siam Paragon, we are bringing engineering to life for the people in Thailand."


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