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Distilling Business Complexity Confidently with Canon

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Bangkok--8 Mar--Dc consultants

Canon, leader in imaging solutions, today announces a big step forward in the business-to-business segment with the 'Business Can Be Simple' campaign. Offering a comprehensive suite of print management, document management and network surveillance solutions, Canon is set to deliver seamless and secure workflows to help companies large and small fuel vital growth.

Globalisation and the advancement of technology has accelerated the emergence of new business platforms and also changed the way traditional businesses are managed. Developments in eCommerce, Big Data and the Internet of Things have a multitude of implications for operations from data integrity, retention and compliance, logistics to the future sustainability for businesses. The philosophy of business can be simple recognises the shifts in the business environment, and aims to reduce complexity by simplifying workflows.

Warin Tantipongpanich, Vice President of Canon Marketing (Thailand), says: "From our dialogue with customers, we understand that the ongoing flux in the environment can seem daunting towards reforming business processes to stay relevant in the future economy. At Canon, we speak from experience that innovation and transformation is an ongoing process which can take place in small steps. Industry disruptors and game changers are often companies delivering straightforward and convenient solutions which in turn, remove barriers and encourage widespread adoption. We will intensify our service approach towards empowering our customers with effective and easy to use solutions that will support and complement their long term business objectives."

The company plans to continuously promote the Business Can Be Simple campaign through print and online media as well as marketing activities. There will also be seminars to introduce and demonstrate its cutting-edge and effective solutions for different business segments such as manufacturing, logistics, and finance and banking, in order to emphasise Canon's readiness to meet the needs of all categories of customers.

Over the past decade, Canon has embarked on its vision towards a strategic transformation by the year 2020, for growth and contribution to a changing world through its Excellent Global Corporation Plan. Canon's commitment to innovation and investment in new business areas will enable its customers to thrive in a connected and digital world.


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