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'KTC' JOINS HANDS WITH 'IEC' TO EXPAND MEMBERSHIP APPLICATION NETWORK

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Bangkok--Feb 27--Ogilvy Public Relations Worldwide
'KTC' JOINS HANDS WITH 'IEC' TO EXPAND MEMBERSHIP APPLICATION NETWORK WITH "KTC OUTLET" PROJECT OFFERING SERVICE VIA NATION-WIDE MOBILE EASY STORES

KTC   or   Krungthai   Card Plc., announces today its mission to extend its membership   application   network   to   accommodate   the growing market by launching   "KTC   Outlet"   project,   in   cooperation   with   International Engineering Plc., or IEC, using the wide network of more than 100 Mobile Easy   stores, which also offers KTC members shopping privileges, to help widen KTC's client base.

"KTC   Outlet"   project has objectives to add more channels to expand its credit   card   client base via leading corporate organizations, to expand marketing   network,   to   accommodate more upcoming services and to widen the awareness towards the company's corporate image.

According   to   Mr.   Niwatt   Chittalarn,   Managing   Director   of   'KTC', "Currently,   we   are confident with the services and products offered to our   clients.   KTC   is   committed   to   provide our clients with the best service   and   ultimate   convenience.   So   we   try to reach to our target customers   as   far   as   we   can in order to build business opportunities during the growing market condition. I believe teaming up with corporate organizations   as   business partners to widen our credit card membership application   network   is   a   perfect option to help us expand our client base."

The   agreement   with IEC is the first step made by KTC to kick off the "KTC   Outlet"   project   to   expand   its   network.   KTC is considering new partners   to help strengthen its aggressive marketing strategies KTC has been focusing since it gained independence for administration last year.

"We   selected   IEC   as   our   first   partner   because   it   is a reputable organization   with   a   nationwide   network   of   more   than 100 branches.   Besides,   it   has a large number of clients. I'm confident that IEC will be   a   strong   business   partner   which   actively   helps   us enhance our business potential."

The agreement between KTC and IEC will commence in March 2003, and, with the   new channel via this alliance, consumers can apply for KTC's credit card   membership   at   IEC's   branches. Target clients are office workers with   a   Krungthai   Bank   account   and general consumers with an average Baht15,000 income a month.

Mr. Jrayrat Pingclasai, President & CEO of International Engineering Plc .,   said,   "This   agreement   is a new pattern of service provided via an alliance   of two leading organizations, which are IEC and KTC. This will provide   consumers   with   ultimate convenience because every Mobile Easy branch   is   located in a commercial area or a community center, close to target   consumers, and is open during hours which best suit the clients' bahaviours."

He   added   that,   "To celebrate the business cooperation, IEC will offer every   KTC   member   shopping privileges at Mobile Easy stores, such as a maximum   of Baht2,000 discount for a mobile phone purchase, 10% discount for   accessories   as   well   as   10%   discount   for   Easy Fix maintenance services."

Mr.   Niwatt   noted, "During the past year, we have successfully achieved our   goals   set   for   missions   of building up the corporate image of an organization   for young generation clients, providing them with services which   best suit the current situation, and creating strong client base.   Constructing   a   network   to   widen our client base via leading business organizations   will   be   another   marketing strategy which I'm sure will trigger of a new series of success for KTC."

Krungthai Card Plc. is an affiliate of Krungthai Bank Plc., and has been operating   card   business   since   December   1996.   Currently,   it   has approximately   500   employees.   Cardmembers   can   use   Krungthai   Bank's service   network,   which   has over 600 branches and 976 ATMs nationwide.   The   company   has   its main mission to provide financial services, which provide   top   benefits   to   clients   under   efficient   and   transparent operation of international standard. For more information, please log on to www.ktc.co.th.

The International Engineering Public Company Limited or IEC is one of the leading engineering and telecommunication companies in Thailand, incorporating three major business divisions: Mobile, Engineering,     Information and Communication Technology. In terms of Mobile Business, IEC is regarded as Thailand's leading importer and distributor of standard, full-range mobile products & services through more than 500 dealer outlets and over 100 proprietary retail stores under "Mobile Easy" trademark across the country.

Mobile   Easy   is   a   retail   chain   store specifically developed to suit consumers'   needs with yellow, black and white interior decoration tone, delivered   under   the   slogan   " Mobile Easy?Your Mobile Solutions". The store   is   initiated   based on three concepts: 1) Easy Choice--- an easy access   for   mobile   selection,   2)   Easy   Life --- an easy approach for complete-range   customer   service   and   3)   Easy Fix --- an easy way for after-sales   and   maintenance   service   rendered   by skilled technicians under   fair   price basis. Today, Mobile Easy retail store is managed and operated in two options: by IEC and by authorized agent who joins Mobile Easy Partner Program (MEPP). More information please visit our website ? www.iec.co.th.

Issued on behalf of :     Krungthai Card Plc.
International Engineering Plc.
For more information:     Kandtharat Juttijudata
Krungthai Card Public Ltd.
Tel. 0-2665-5057
Email: kjuttiju@ktc.co.th
Nuttana Srisomsak
International Engineering Plc.
Email: nuttana@iec.co.th
Saowapa Sukuntee (saowapa.sukuntee@ogilvy.com)
Ruanrudee Taweepol
(ruanrudee.taweepol@ogilvy.com)
Ogilvy PR Worldwide
Tel. 0-2632-8300-7
For more information please contact
Dhanimporn Sunsirichai
Media Relations Director
Media Relations
Ogilvy Public Relations Worldwide
Office: +66 2 6328300-7
Fax: +66 2 6328309
E-mail: dhanimporn.sunsirichai@ogilvy.com   End.
-NM-

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