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MACROMEDIA UNLOCKS THE POWER OF WEB PUBLISHING FOR EVERYONE WITH MACROMEDIA CONTRIBUTE

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Bangkok--Jan 27--PC & Associates Consulting
New product empowers business users and unburdens web professionals by making website updates as easy as word processing

Macromedia, Inc. (Nasdaq: MACR) announced Macromediaโ Contributeิ, a groundbreaking new desktop application that enables anyone to easily update, add, and publish web content to existing websites without requiring technical skills beyond basic word processing. The product brings ease and simplicity to the Internet by putting the power of web publishing into the hands of non-technical users, while also providing sufficient control for the professionals who manage websites and intranets. Macromedia Contribute works with any HTML website, including those coded by hand or created with tools like Macromedia Dreamweaverโ MX or Microsoft FrontPage.

"Macromedia Contribute represents a new product vision for Macromedia that reaches a whole new class of users with a beautiful solution that also frees up our current designers and developers to stay ahead of the technology curve," said Rob Burgess, chairman and CEO, Macromedia. "Contribute levels the playing field for web content contribution and makes waiting for an overburdened webmaster to make site updates a thing of the past."

From enterprise settings and government agencies to educational institutions and small businesses, people who want to make updates to web content today rely on web professionals with specialized skills to make even simple edits. Business users require quick changes to web content, but don't want to spend hours learning web development software and new processes. Macromedia Contribute enables users to easily publish content to the web and protects them from inadvertent mistakes. The product also ensures that web professionals who build the sites retain complete control over the site style, layout, and code standards.

"As web content management technology matures, architectural simplicity, low cost, rapid installation and ease of use become critical differentiators," said Lou Latham, research analyst, Gartner, Inc. "New products that provide 'quick and easy' web editing for non-technical users will have opportunity if they meet these criteria."

Macromedia Contribute allows web developers to delegate web content maintenance while protecting the site design, code, and functionality. Contribute rolls out in minutes using encrypted connection keys and permission groups. Contribute also maintains a living history of page changes so users can easily roll back changes and switch between different versions of a page. In addition, the quality of the code is guaranteed because Contribute is built on the core HTML authoring engine of Macromedia Dreamweaver MX, the preferred choice of more than 90 percent of web professionals.

Macromedia Contribute allows users to update web content in three simple steps. Users browse to the web page they want to update, edit the page, and publish their updated page to the live site. Contribute also features integration with Microsoft Word and Excel, so users can drag-and-drop Word or Excel files from their desktop onto a page and the content is added with the original formatting intact. Users can even e-mail draft pages for review before publishing them. Web pages can also be updated offline and published later.

An update to Macromedia Dreamweaver MX will be available simultaneously with Macromedia Contribute to enable advanced administration and improved performance within Dreamweaver MX. Macromedia Contribute offers unprecedented support for Section 508 accessibility requirements, so people with disabilities can read and create web content. Macromedia Contribute also works with existing network security methods, and does not require any special servers or technology.

ABOUT MACROMEDIA

Macromedia (www.macromedia.com) empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that radically improves the Internet experience.

Press Release issued by:
PC & Associates Consulting Co., Ltd.
Suchai CHALERMTANASAK
Tel: 0 2971 3711   Fax: 0 2521 9030
Email: suchai@pc-a.inet.co.th
For more information, please contact:
Mr Yew Hwee Ng
Regional Manager South Asia
Tel: 65 6325 9931   Fax: 65 6423 9200
Email: yng@macromedia.com   End.
-SN-

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