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MACROMEDIA INTRODUCES DIRECTOR MX

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Bangkok--Jan 8--PC & Associates Consulting
Provides developers with comprehensive Macromedia Flash integration, accessibility features, streamlined workflow, and Mac OS X support

Macromedia, Inc. (Nasdaq: MACR)   announced Macromedia Director MX, the most powerful multimedia authoring environment for building high-end, rich, interactive content and applications deployed on CD/DVD-ROM, kiosks, and the web via Macromedia Shockwave Player. With this major new version, Macromedia is delivering an authoring tool that incorporates a range of new capabilities to meet the evolving needs of today's multimedia developer   while retaining all the power of its core features.

"The new version of Macromedia Director makes this powerful application even more important to businesses that need to deliver maximum interactive experiences on fixed-media such as CD-ROM and DVD-ROM, as well as on the Internet," saidMr. Yng Yew Hwee, Director, Macromedia South Asia, Macromedia. "Director has been solving real-world business problems for more than a decade, and its flexibility enables it to tackle entirely new solutions to deliver true business results."

There are many new features include seamless, comprehensive integration with the Macromedia Flash MX product family, adoption of the streamlined Macromedia MX user interface, Mac OS X support (major new workflow efficiencies, and the ability to create accessible content so that rich Director presentations can be enjoyed by people with disabilities). For more information, go to http://www.macromedia.com/go/director/.

Macromedia Director MX enables users to author content once and deliver it anywhere, whether it is online or offline. Director MX supports most major video, audio, bitmap, 3D, and vector formats to give developers the broadest content palette from which to deliver sophisticated, compelling user experiences. Extensive video capabilities within Director MX allow developers to stream video files that are minutes or hours in length and natively supported with QuickTime, RealVideo, and AVI. New users will benefit from the ability to create content using drag-and-drop behaviors, while experienced users can use Lingo, the powerful, object-oriented scripting language in Director.   Lingo syntax is easy to learn for programmers who are familiar with languages such as ActionScript, JavaScriptƒ, or Visual Basic.

The performance, media handling, and extensibility of Director MX are designed to handle data deployed to fixed media, as it quickly loads and unloads data into system memory for optimal playback of large CD/DVD-ROM or kiosk-based files. Director developers deploying to the web are ensured a wide addressable audience, since more than 335 million web users already have Macromedia Shockwave Player installed. Macromedia Shockwave Player will not be updated for this release, allowing millions of users to enjoy Director MX content with their existing players.

Macromedia Director MX is the latest addition to Macromedia MX, an integrated family of client, tool, and server technologies that provide more intuitive, responsive, and effective user experiences across platforms and devices. The enhanced integration with Macromedia Flash MX and consistency with other products in the Macromedia MX family is a substantial benefit for Director developers, most of whom are already using other MX products.

"Making development workflow more efficient through the use of consistent user interfaces and cross-product integration is a key factor in a time of tighter budgets and higher expectations," said Rikki Kirzner, research director, IDC. "Thinking beyond point solutions and delivering integrated products that are even stronger when used together is definitely a key strategy for software vendors."

Director MX enables users to launch and edit Macromedia Flash from within Director to make quick content changes, and also gives developers direct control over Macromedia Flash MX content through Lingo. Director MX is integrated with Macromedia Flash server technologies including Macromedia Flash Remoting to enable a secure, high performance connection between Macromedia ColdFusion MX and Shockwave Player, and Macromedia Flash Communication Server MX for multi-user games, streaming Macromedia Flash video, and real-time collaboration. Director MX will ship with a copy of Macromedia Flash Communication Server MX, Personal Edition.

Developers will also benefit from new workflow efficiencies for multimedia application development in Macromedia Director MX.   Director now includes advanced debugging features such as an Object Inspector with data browser functionality and color-coding of recently changed variables. A unified script and debugging window, split-pane message window, and script window buttons will dramatically reduce development time.

For more detailed information on new features in Director MX, go to http://www.macromedia.com/go/dirmxnew/.
PRICING AND AVAILABILITY

Macromedia Director MX is priced at Baht 53,955 for new users, Baht 17,955 for users upgrading from versions 8.0 or 8.5, with educational pricing at Baht 22,455. Government and corporate volume licensing will also be available. It is now available at Macromedia resellers.

ABOUT MACROMEDIA

Macromedia (www.macromedia.com) empowers millions of designers and developers to create effective user experiences across the widest array of platforms and devices. Through an open, integrated family of client, tool, and server technologies, Macromedia is driving a new generation of rich Internet applications that radically improves the Internet experience.

Press Release issued by:
PC & Associates Consulting Co., Ltd.
Suchai CHALERMTANASAK
Tel: 0 2971 3711   Fax: 0 2521 9030
Email: suchai@pc-a.inet.co.th
For more information, please contact:
Mr Yew Hwee Ng
Regional Manager South Asia
Tel: 65 6325 9931   Fax: 65 6423 9200
Email: yng@macromedia.com   End.
-TM-

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