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NINE WEST APPAREL INTRODUCES SPRING / SUMMER 2009

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Bangkok--18 Feb--Maxima Consultants

Nine West, from the United States has gained a huge success since the launch of the ready-to-wear apparel line last season. Perfectly tying in with the accessories, the Nine West apparel collection exhibits the same contemporary and international attitude. This season, Nine West continues to develop around its 9 Easy Pieces (the season’s must-haves) with 5 fashion themes that points to current trends. What is on offer satisfies the needs of contemporary women who love diversity in fashion, allowing them to pull their perfectly fitting look together with the greatest of ease. The new collection is now available at Nine West Apparel at The Emporium and Siam Paragon.

9 EASY PIECES

The role that the 9 Easy Pieces play in a wardrobe is like the wild card in poker - it can be perfectly matched with anything. The Nine West wardrobe builds around these pieces and allows women to update their favorite pieces each season with different options in 3 primary colors: Bold black, off white and neutral khaki. Key are the trench coats, vest suits and boyfriend cardigan worn either over brightly colored dresses or neatly under trench coats. These basic colored trench coats are dramatically contrasted with bright acid yellow, hot magenta and electric blue in woven jersey dresses, adding a shot of vibrant excitement to the collection with neon color. Wide range of vibrant color tees and tank tops with ruffle details or stone embellishment go perfectly with crop pants or shorts, creating another statement look of the 9 Easy Pieces.

ENCHANTED GARDEN

Leading to a mystical journey with colors from moody blue to feminine pink hues, Enchanted Garden is a modern display of spring’s feminine palette. Beautiful bloom print dresses and coats in multi shades of blue and raspberry embodies a fresh spirit, whereas the garden floral print on crinkle chiffon dresses manifest a feminine romanticism. The silk sleeveless dress and rayon jersey tops with stone embellishments are also representative pieces. To balance the softness of these pieces, match with harder pieces like the navy tailored vest or jacket, and cropped pants. Add a pop of pink to the navy-dominated palette with the rose crop cardigan with ruffled neckline to add a bit of color.

ELECTRO-CLASH

Brightening up your days and electrifying your nights is the Electro-Clash collection. Dresses and skirts are full of vividly bright colors of grape, magenta, teal and green - combined to create a luxe-casual yet sportive look. The highlight is the color block print, offered as a dress or skirt, matched with a simple loose baby-doll top in grape, emerald or acid yellow. Other prints include the brushed stroke print and swirl print that adds a bold mood to the season. To stabilize the color clashes, low key choices are available such as the crepe yarn tunic dress in grape and airy yarn sweater and dress in stone hue.

SUPERNATURAL

Beautiful feminine dresses dominate the Supernatural collection more than 10 styles to choose from, all with their defining details. The statement piece is the white dress adorned with front patch pockets and a fetching ribbon behind the neck. Another plain white shift dress is lifted with a green patent belt. Garden prints on dresses and trousers is contrasted with the more solid pieces in poppy red and lime, whilst tops are adorned with feminine ruffles.

INTERNATIONAL GEOGRAPHIC

Military and Safari-inspired tailored looks are still on the agenda for 2009. Showcased through the International Geographic collection, dresses and tops are embellished with wooden beads or metal studs in an earth-tone palette of khaki and olive. Cropped harem pants in olive is contrasted with beaded tops in red, giving a masculine yet feminine feel. To present a softness of urban safari feel, tops in water-colored animal print or dresses with ethnic pattern trims are the ideal picks for the season. Last but not least, the safari dress in khaki personifies this look and can be worn as a dress or coat.

TRANSLUCENT MOOD

The Translucent Mood collection offers soft pastel colors in light and airy materials such as fine sateen and silk chiffon to help you get through the hot summer. Soft blouses are teamed with shorts and cropped pants. Prints come in a range from the Sunburst print to the multi-colored sketched Eden print on dresses. Think light, think airy, think feminine, think Translucent Mood this summer.

For more information, please contact
Maxima Consultants Company Tel 0-2434-8300, 0-2434-8547
Suchinda, Saengnapa, Pitiya

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