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Motorola Music Phone campaign Announces new hot presenter: Film Rattapoom For a new FILMMOTO

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Bangkok--Jul 18--Hill & Knowlton
Motorola Music Phone campaign Announces new hot presenter: Film Rattapoom For a new FILMMOTO campaign with a chance to accompany Film to Japan

Motorola (Thailand) retains clear music phone market leadership. Motorola is now having hottest crowd-pleasing singer 'Film Rattapoom' as new presenter for the Thailand music phone campaign of the year 'Follow Your Dreams with FILMMOTO'. Inspired by Film, this exclusive song entitled 'Follow Your Dreams' is only available with purchases of Motorola Music Phones E680i, E398/E398 Hijacked by MTV, C651 or C381. Film's fans also stand for a chance to win ring-side tickets to a special concert and there will be four super lucky fans to join in a music video with Film in Japan.

Mrs. Chongruk Sakulpakdee, Country Manager (Mobile Devices Sector) Motorola (Thailand), said "The announcement of our latest Motorola presenter for music phone campaign echoes Motorola's strong determination to keep its music phone leadership. To provide teenagers a special Motorola experience, we have chosen their idol 'Film' whom will draw them nearer to Motorola. Our brand is known as fun, stylish and friendly; three attributes which can also be found in our presenters."

Mr. Pongsakorn Corvanich, Marketing Manager (Mobile Devices Sector)   of Motorola (Thailand), commented, "Follow Your Dreams with FILMMOTO promises to be a spectacular music phone campaign with over Bt25 Million marketing investment for comprehensive activities. We have chosen Film as presenter because he is the most sought-after singer among teenagers and Motorola music phones set sight on teenagers aged between 16-24 years old. They have dreams of their own and Film is an icon, from his success in achieving his childhood dream as singer. Motorola encourages Thai teenagers to follow their dreams and make them come true just as Film has shown us."

"The marketing campaign is starting on July 22nd and will go until September 30th. Every purchase of Motorola E680i, E398/E398 Hijacked by MTV, C651 or C381 music phones will be granted an exclusive music CD entitled Tamfan based on Film inspiration. Moreover, one hundred customers will win ringside tickets to the FILMMOTO DREAM CONCERT. Finally, fifty other customers will be short-listed for a final casting to win a music video shooting trip to Japan, which four lucky people will win. We trust this campaign, full of surprises, will be enthusiastically received by our target group", added Mr. Pongsakorn.

About Motorola

Motorola is a Fortune 100 global communications leader that provides seamless mobility products and solutions across broadband, embedded systems and wireless networks. In your home, auto, workplace, and all spaces in between, seamless mobility means you can reach the people, things and information you need, anywhere, anytime. Seamless mobility harnesses the power of technology convergence and enables smarter, faster, cost-effective and flexible communication. Motorola had sales of US$31.3 billion in 2004. For more information: www.motorola.com.

For more information please contact:
Stephanie Batot / Pornravee Suramool
Hill & Knowlton Thailand
Tel. 0-2627-3501 ext 102, 110
Fax. 0-2627-3510
Click for photo release at www.thaipr.net   End.

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