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Bertolli Thailand Launches New-Look Bottle Tackles Packaging Trends

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Bangkok--4 Sep--Hill+Knowlton Strategies

For the first time in brand's history, Bertolli, Thailand's and the world's number one olive oil brand, celebrates its new redesigned bottle launching across Thailand from September. Transforming its previous traditional bottle into a modern oval-shape, created for easy-ergonomics, modern aesthetics and timeless design, to be an asset in any modern Thai kitchen.

"Bertolli was started in 1865 by Francesco Bertolli and his wife in Lucca, Italy. To share our long history of quality olive oil, we bring it alive today through the packaging that pays homage to the brand's past," explains Mr. Alberto Perez Martin, head of Bertolli Thailand and Asia, "This new-look bottle is modern, easy-to-use and a reflection of who we are as brand – a world leader, who focuses on the best quality."

Since the 1950s, when olive oil was packaged in metal cans and drums, it was Bertolli who became a packaging pioneer using glass bottle as the container to better protect olive oil. The idea was so popular that now the global standard packaging is glass. The new oval bottle was designed to pay homage to its Italian heritage in Lucca, Tuscany reflecting the town's unique architecture, shaped to replicate Lucca's famous oval-shaped center.

Smart Packaging Thai Trends

In 2018, smart packaging trend is predicted to grow and Bertolli is going in that direction as well for our new design bottle is not only product container. Bertolli was the first company to identify on the label the important health benefits of olive oil for consumers, and in 2018, the redesigned bottle can represent the brand's heritage to Thais, bringing Italian premium taste to Southeast Asia.

"As food and trends evolve, I am very happy to see Bertolli doing the same thing. It is very impressive that this great new bottle represents both the past and future," said Chef Nan Hongwiwat, celebrity Thai chef. "Redesigning the package for the first time in their history is a bold step that not only looks great in your kitchen, but is helping drive forward the health-trends in Thailand and giving Thais the best-loved around the world."

About Bertolli

The world's number one olive oil brand, Bertolli was founded in the small Tuscan town of Lucca, Italy. For 150 years, the Bertolli name has been synonymous with Italian and international cooking and eating. At the heart of the Bertolli brand is a commitment to quality, dedication to leveraging the natural goodness of ingredients and a tradition of providing outstanding and flavorful olive oils to Thailand and the world. For more information, please visit https://www.facebook.com/BertolliTH/ .


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