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CPF embraces BamBam to keep a leading CP sausage brand

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Bangkok--16 Aug--CPF

Charoen Pokphand Foods PCL (CPF), food conglomerate and leading sausage producer in Thailand, held an exclusive fan meet "CP Sausage Forever" with Got7's Mr. Kanphimuk "BamBam" Phuwakun, K-Pop superstar to attract young generation in a bid to keep CP sausage being the No.1 of sausage brand in Thailand.

The fan meet event was held to celebrate and thanks the consumers for helping CP sausage to remains the number one sausage brand in Thailand. The highly anticipated campaign was interested by over ten thousand of CP sausage customers.

Mr. Vittavat Tantivess, Executive Vice President at CPF said sausage remains the first choices of snack for Thai consumers. CP sausage is currently the leading brand with a market share of 19% in 30 billion baht worth sausage market

"Our leadership also extends beyond market share to the area of quality. We lead by example, demonstrating how the high quality product are made. We are improving the overall standard of Thai sausage," he added "Moreover, we have made relentless improvement to offer wide range of products with different flavors and tastes for all consumers,"

The product range includes CP Frank Sausage, CP Bologna, CP Mini cocktail and Etc. These products are made by endless research on food to offer new products to our consumers.

"CPF's strategy is to constantly making new consumer experience. By doing this, we can maintain the current consumers and explore the new group at the same time. Beside the aspect of taste, CP consistently brings the new excitement through promotion campaigns and exciting product presenter like." he added.

With the characteristics that match to CP sausage brand, Mr. Kanphimuk "BamBam" Phuwakun, a Thai-nationality member of a famous Korean boy band "Got7", has been selected as the product presenter.

CP sausage brand selected a brand ambassador that matched with brand personality, which are fun, socialized, challenging and passionate. His worldwide success also reflects the company's determination to be kitchen of the world.

"These characteristics demonstrate our passion to deliver a safe and high quality sausages to our consumers as well as giving them joyful and tasteful bites like our slogan, every mouthful is meaningful," Vittavat said

Mr. Narerk Mangkeo, Executive Vice President at CPF said CP sausages are made by the best ingredients from CPF farms and across the world. Through world class food processing, CP food are safe, fresh and tasty, making it number 1 brand in the market.

"The finest food safety and quality are always CPF's top priorities. Therefore, our sausages are made with the most advance process to ensure that they are contamination-free and in line with food standards and regulations. We are also the first company in Asia to use automation in all process," he said

CP sausage is the top selling brand in Thailand. The products are certified by food standard institutes across the world such as The British Retail Consortium HACCP, ISO 9001, ISO 14001, ISO 18000 and etc.

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TRIS Rating Downgrades Company and Issue Ratings of "CPF"

TRIS Rating Co., Ltd. has downgraded the ratings of Charoen Pokphand Foods PLC (CPF) and its Bt7,000 million senior debentures (CPF063A) to "A" from "A+". The downgrades are based upon an increased risk in the agribusiness industry which resulted in CPF's...

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