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Central Food Retail to sweep yearend sales with five-element themed New Year baskets and 30% maximum discount

Business Press Releases วันจันทร์ที่ ๑๖ พฤศจิกายน พ.ศ. ๒๕๕๒ ๑๕:๑๓ น.
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Bangkok--16 Nov--DC Consultants and Marketing Communications

Central Food Retail Company Limited is welcoming the forthcoming Season’s Giving 2010 with a distinctive new selection of the Five Elements of nature themed gift baskets at reasonable price with maximum discount of 30 per cent, the highest in the market, in a bid to stimulate the domestic economy and the overall growth of gift basket business up to 1.1 billion baht.

“As Thailand’s leader of gift basket business, we have been developing the most creative innovations of festive hampers under the five philosophies: Firstly, carefully select premium products, secondly, create various designs of gift baskets suitable all customers’ different preferences, following by understanding consumer lifestyles and sending our best wishes to receivers, finally continuously create innovative idea to the market,” said Ms Chiranun Poopat, Senior Vice President – Buying & Merchandising and Marketing of Central Food Retail, operator of Central Food Hall, Tops Market, Tops Super and Tops Daily.

The company’s concept ‘Give the Joy of Life with the five elements gift baskets’ is supporting its position as trendsetter of New Year gift basket. These are inspired by the ancient Eastern belief of the five elements of nature – Wood, Fire, Earth, Gold and Water.

“During the recent 2008-2009, consumer confidence has weakened due mainly to the economic slowdown, the overall growth of gift basket business declined by 10 per cent to 900 million baht. In order to drive consumer spending during the New Year festival, Central Food Retail is willing to offer customers the highest discount of 30 per cent. We expect this promotional campaign would help stimulate the gift hamper market by 10 per cent to 15 per cent or 1.1 billion baht approximately as our market share is estimated to increase by 10 per cent this year”

Ms Phattaraporn Phenpraphat, Vice President – Marketing & Public Relations added that CFR invested 60 million baht in introducing ‘Give the Joy of Life with the five elements gift baskets’ campaign for the Season’s Giving 2010. All choices of products in every basket are carefully selected to bring joy and goof health with an inspiration of the ancient Eastern belief in five basic elements of nature. Each of us is a combination of these elements which support each others. Eating the right nutritional diet can maintain a healthy balance of these elements within our body and made us stronger and live long.

The five-element themed gift baskets reflect their own prominent characteristics and auspicious colours.

The green Wood basket represents strength and growth for people born between 4th February and 3rd April. To balance the Wood element within, green fruit and vegetable rich in vitamins A and C, as well as a wide selection of cereals and chicken soup should be enjoyed.

The colourful yellow and warm brown Earth basket represents stable and nurturing for people born between 4th April and 3rd May, 4th July and 3rd August, 4th October and 3rd November and 4th January and 3rd February. Beneficial foods include calcium-rich foods, protein, fibre, plus low fat and low sugar products and yellow fruit can help balance the element within.

The calm blue Water basket represents enduring relationships for people born between 4th November and 3rd January. To balance this element, foods rich in vitamins are recommended, especially grapes, cherries and citrus fruits.

The Gold basket is to boost charisma and increase prosperity representing with the white and gold colours for people born between 4th August and 3rd October. Healthful foods for this element are high-energy foods such as those rich in carbohydrates and vitamin C, alcohol drinks and white fruits like pears dragon fruits and mangosteens.

The Fire basket promises a joy and lucky future representing with the colourful red colour for people born between 4th May and 3rd July. Beneficial foods range from bitter food and vegetables to indulgent treats such as chocolate.

Over 100 designs of gift baskets and 300 gift sets are offered to celebrate the festive moment. Customers, who purchase a gift basket from the catalog, will enjoy maximum discounts of 30 per cent as follows:
Every 0-9,999 baht/receipt, receive 5% cash discount
Every 10,000-29,999 baht/receipt, receive 10% cash discount
Every 30,000-49,999 baht/receipt, receive 12% cash discount. Special bonus for all purchase through Central Card or Robinson Visa Card, cardholders will receive additional discount of 2%.
Every 50,000-99,999 baht/receipt, receive 15% cash discount. Special bonus for all purchase through Central Card or Robinson Visa Card, cardholders will receive additional discount of 3%.
Every 100,000-199,999 baht/receipt, receive 20% cash discount. Special bonus for all purchase through Central Card or Robinson Visa Card, cardholders will receive additional discount of 4%.
Every 200,000 baht and up purchase/receipt, receive 25% cash discount. Special bonus for all purchase through Central Card or Robinson Visa Card, cardholders will receive additional discount of 5%.
Customers will also enjoy Payment Plan of interest rate at zero per cent for three months to cardholders of Central Card and Robinson Visa Card on every 5,000 baht and up purchase/receipt.
Enjoy your shopping and seduce with our New Year gift basket and promotion campaign starts now until January 15th, 2010.
For more information, please contact:
Central Food Retail Co., Ltd.
Sukiet Kittitammachote
Tel: 0-2937-1700 Ext 817
Email: kisukiet@tops.co.th
DC Consultants and Marketing Communications Ltd.
Sitthi Wattanayagorn
Tel: 0-2610-2384

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