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EPSON'S MID-YEAR SALES ON TARGET, CONTINUOUSLY TAPS THE MARKET WITH THE LAUNCH OF DURABRITE INKJET PRINTERS

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Bangkok--Oct 24--Ogilvy Publi Relations Worldwide
EPSON'S MID-YEAR SALES ON TARGET, CONTINUOUSLY TAPS THE MARKET WITH THE LAUNCH OF DURABRITE INKJET PRINTERS WITH INKDIVIDUAL CARTRIDGES

EPSON, the world's leader in digital imaging solutions as well as printer manufacture, reveals its half-year performance in the fiscal year 2003 in Thailand with sales on target in every product segment. It continues to aggressively tap the market in the second half with three new DuraBrite inkjet printers.

Mr. Toshiyuki Yakuwa, Presidnt of EPSON (Thailand) Co., Ltd., disclosed that EPSON enjoyed satisfactory sales revenue of Bt1.04 billion in Thailand, or an increase of 26% from Bt826 million in the first half of 2002. EPSON's inkjet printer market enjoyed a very high growth of 49%, compared to the same period of last year. EPSON controlled a 36% share of Thailand's total inkjet printer market, thanks to the success of inkjet Stylus C43 launched in June as well as its dominant role in the marketing activities concerning photo printing for digital camera users. In addition, sales of EPSON inkjet cartridges also increased by more than 50%, due to the price reduction and the campaign for using genuine cartridges.

Mr. Yakuwa said EPSON will continue to employ its winning strategies to retain its leading position in digital imaging and printing solutions. In the second half, it will launch high potential products in all segments including inkjet and photo printers, laser printers and projectors.

Today it launched three new DuraBrite inkjet printers, EPSON Stylus C63, C83 and CX5300 featuring RPM (Resolution Performance Management) Technology and DuraBrite ink, which renders ultra-high clarity.

According to Mr. Polpong Ongworawut, Executive Director - Thai Business Division of EPSON (Thailand) Co., Ltd., revealed that the direction of the printer development will be based more on the use of DuraBrite ink, owing to its outstanding printing quality for each purpose.

"We introduce into the market today three new DuraBrite inkjet printers to widen EPSON's DuraBrite inkjet customer base, targeting mass consumers, SOHO and professional users. All three printers use the latest innovative EPSON ink technology. Its DuraBrite ink provides the optimal quality and clarity for both text and photo printing, even on plain paper. It has high durability as well as high water and humidity resistance as well as 70-year light-fastness on plain paper. Each printer uses INKdividual cartridges, making it very cost-effective. With its printing capability on plain paper, these printers can cater to all various needs such as photo printing and document printing with lower cost.

EPSON Stylus C63 inkjet printer offers colorful printing with 5760 Optimised dpi from RPM technology. It prints up to 17 pages a minute for black text.   The EPSON Stylus C63 also features EPSON's trademark BorderFree 4R (10x15cm) photo prints. With both USB and Parallel connectivity, it supports Windows and MAC and includes bundled software such as PhotoQuicker3.4 for easy photo printing, making it more convenient for digital camera users.

EPSON Stylus C83 is a true dual purpose printer for both documents and high-quality photo printing at speeds of up to 22 pages a minute for black text, 12 pages a minute for colour text and only 61 sec to print a 4R photo. It renders text and images at resolutions up to 5760 x 1440 dpi, and features EPSON's trademark BorderFree 4R (10x15cm) and 4 x 6 prints. With both USB and Parallel connectivity, it supports Windows and MAC and includes bundled software such as PhotoQuicker3.4.

EPSON Stylus CX5300 is a versatile all-in-one inkjet printer which caters to various needs with functions for copying, scanning and printing. It can copy at speeds up to 15 pages a minute for black text and 5 pages a minute for color text and it renders text and image scans at resolutions up to 1200 x 2400 dpi. It prints up to 22 pages a minute for black text with resolutions up to 5760 Optimised dpi. It also features automatic N-up and comes equipped with EPSON Smart Panel for nine functions; scan to print photo, scan to save photo, copy, fax via PC, edit document, edit photo, scan for software use, scan to send e-mail and scan for web site upload. It features EPSON's trademark BorderFree 4R (10x15cm) as well as 4 x 6 prints and supports Windows and MAC and also includes bundled software such as PhotoQuicker3.5 and Arcsoft PhotoImpression V.4.0 for perfect use of all purposes.

EPSON Stylus C63, C83 and CX5300 are currently available in leading computer stores, priced at Bt3,199, Bt5,890 and Bt8,900 (excluding VAT), respectively. INKdividual cartridge is priced Bt495 for black, and Bt295 for yellow, cyan and magenta.

EPSON is the world's leader in digital imaging solutions as well as printer manufacturer. EPSON Singapore Pte Ltd is the South Asia sales and marketing headquarters for Seiko Epson Corporation. The company markets and supports EPSON printers, scanners, LCD multimedia projectors, digital cameras and other high-technology products in more than 10 countries in South Asia and the Indian subcontinent.

Further details about EPSON's products and proprietary technologies can be obtained from 'EPSON Hotline' at Tel. 0 2670 0333, and from EPSON (Thailand)'s website at www.epson.co.th.
Issued on behalf of             :       EPSON (Thailand) Co., Ltd.
For further information         :       Arunee Chatudomdet
Ogilvy Publi Relations Worldwide Ltd.
Tel. 0 2632 8300-7
e-mail: arunee.chatudomdet@ogilvy.com   End.
-RK-

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