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DuPont Textiles & Interiors Becomes"INVISTA"

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Bangkok--Sep 8--DUPONT THAILAND

DuPont Textiles & Interiors (DTI), a wholly owned subsidiary of DuPont (NYSE:DD), has announced that it will be called INVISTA effective immediately.   The name change represents the company's next step toward separating from its parent company and crystallizing its distinct, independent corporate identity.

Asia is a key growth focus for INVISTA. It is becoming the world's manufacturing base for the fibers and textiles industry with 65 per cent of global production.

Steve McCracken, president of DTI, now INVISTA, said, "We are stepping forward into our future - with more than 70 years of DuPont innovation and market strength behind us - creating a vital new company and identity that is up to the challenge of serving our global customers with renewed determination and clarity."

"INVISTA will start life as the world's largest integrated fiber and intermediates company with more than US$6.3 billion in revenue, 18,000 employees and a presence in 86 countries," McCracken said.   "We have a new name, new vision and new look - all backed by our unsurpassed R&D capabilities and some of the best consumer brands in the world - like LYCRAโ, COOLMAX, STAINMASTER, ANTRON, and some of the best known specialty chemical brands like CORFREE M1 and TERATHANE."

E. Anthony Tan, president of INVISTA in Asia, said, "Our goal is to double sales in Asia by the end of this decade. We are actively exploring investment and growth opportunities, and there are already plans in the pipeline."

"We will continue our commitment to partnering with our customers and working closely with our business and joint venture partners to benefit the industry in the region," said Tan.

The new name will be accompanied by a linking line -- "Built on DuPont Innovation" -- to underscore the company's heritage, and a tagline -- "Step Forward" - which reflects the promise of the future.   "INVISTA will continue the work we began as part of DuPont, partnering with our customers to transform the economics of their businesses, the performance of their products and drive demand through the power of brands," said Carol Gee, global director, brands for INVISTA.

Gee, who led the corporate identity effort, continued, "One way to think about it is: INVISTA will serve as the stage on which our real stars -- our consumer and product brands -- can shine."

The company will build the INVISTA name primarily with trade audiences, and will link the consumer product brand marketing campaigns to the corporate identity.   INVISTA will launch a business-to-business campaign to support its corporate identity to global trade media via a variety of communications channels.   Details of that plan will be revealed in the coming months.

To develop the new name, DTI, now INVISTA, conducted extensive worldwide research into how employees, customers, consumers and investors view DTI and its position in the global marketplace.   The naming process considered over 600 potential names, conducted worldwide trademark and company searches in more than 200 countries and conducted comprehensive linguistic and cultural evaluations in 47 countries.   The work also considered the core values the audiences associate with the company, the opportunities for change that would be highly valued, as well as the need for a consistent brand identity across the company's three business areas: apparel, intermediates, and interiors and industrial textiles.

Enterprise IG, New York, one of the world's leading brand and corporate identity consultancies, worked closely with DTI to develop the INVISTA identity.   The company, which has developed powerful and engaging identities for such companies as Bank of America, Lockheed Martin, and Hilton, led DTI through a rigorous, analytically-based development process. McCracken said, "Our goal was to define our enterprise in a way that will deliver competitive advantage for each of our businesses.   The research learnings guided all elements of this work in order to do that."

"The process Enterprise IG guided us through was truly comprehensive and market-focused," said Gee. "It provided a solid foundation for decision-making and helped to ensure that our choice of the INVISTA name and the Rings of Innovation symbol was not just exciting creatively, but also the right choice for our markets - and for ourselves."

According to Gee, the company will be updating all external communications materials and signage to reinforce the new name.   "We have developed a process and timeline to ensure a smooth transition during the coming months and our marketing team will be working with our partners to help guide the way," said Gee.   For more information about INVISTA, please visit our micro-website, www.invista.com.

DuPont announced in February 2002 plans to create DTI, now INVISTA, as a wholly owned subsidiary and to separate it from DuPont.   On August 11, 2003, DuPont announced it is in exclusive negotiations with subsidiaries of Koch Industries Inc., of Wichita, Kansas, regarding the possible sale of DTI, now INVISTA.

INVISTA is trademarked and is being registered on a worldwide basis.

INVISTA, a wholly owned subsidiary of DuPont, is the largest integrated fiber and intermediates business in the world, with 2002 revenues of US$6.3 billion, operating in 86 countries.   Headquartered in Wilmington, Delaware, it comprises three businesses:   Apparel; Interiors and Industrial; and Intermediates.   INVISTA is committed to its customers' growth through market insights and technology innovations combined with a powerful portfolio of the best-known, global brands and trademarks in the industry including:   LYCRA, TEFLON, STAINMASTER, ANTRON, COOLMAX, THERMOLITE, CORDURA, SUPPLEX, TACTEL and in the specialty chemicals business:   CORFREE, DYTEK, ADI-Pure and TERATHANE

DuPont is a science company.   Founded in 1802, DuPont puts science to work by solving problems and creating solutions that make people's lives better, safer and easier.   Operating in more than 70 countries, the company offers a wide range of products and services to markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.

INVISTA, DuPont, Lycra, Teflon, Stainmaster, Antron, Coolmax, Thermolite, Cordura, Supplex and Tactel are trademarks and registered trademarks of E.I. du Pont de Nemours and Company.
Contact :       Ms. Kusumaporn Mungchueklang, Du Pont (Thailand) Limited
Tel     :       02 659 4077
Email   :       Mungchueklang.Kusumaporn@tha.dupont.com   End.
-RK-

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