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Mazda launches Hot Deal campaign New Mazda2 Limited Edition with best in class LED feature to be unveiled

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Bangkok--7 Mar--Mazda Sales

Mazda Sales Thailand Co., Ltd. (MST) celebrates February sales reflecting growth of over 35%, and is moving ahead in exciting the Thai auto market with irresistible campaign, “Mazda Hot Deal”, for the upcoming Bangkok International Motor Show, allowing customers to more easily become an owner of sporty Mazda vehicles. Customers who place orders today will enjoy the same promotion as the Motor Show, which includes attractive offers such as low down payment starting at only Bt22,000, as well as the best interest rate starting at only 33 satang (lower than savings interest rate). In addition, Mazda customers also get free first-class insurance for every Mazda model. Customers do not have to wait for the Motor Show as the offer is valid from today until April 7.

Mr. Choichi Yuki, Managing Director of MST, said the automobile market during the first two months of the year showed signs of change in terms of the market situation and direction. “Although many companies are holding large number of orders in their hands, what is happening is low showroom traffic as expected. Customer may feel that it is not a good time to buy or still searching for a good offering to buy.” he said.

Mr. Yuki also said that Mazda has been staging marketing activities, especially the attractive Chinese New Year campaign, in order to accelerate customer decision-making. This has helped the company to maintain over-the-target sales of more than 6,000 units in February.

In February, sales of Mazda in Thailand surged by 35%, totaling 6,024 units. The Mazda2 again broke the monthly sales record with 3,219 units, while sales of the Mazda3 1.6 and 2.0 amounted to 411 units, growing by as much as 181%. In addition, sales in the premium car segment which includes the MX-5 convertible and the CX-9 luxury crossover were 2 units.

Mazda2 special model will be introduced to the market in the next two weeks. It is sports premium limited edition of the Mazda2 featuring segment-best in class LED headlamp, special luxurious color: Zeal Red Mica plus sporty accessories. Launching new and special edition is always one of MST’s key strategies to energizing the market and revitalizing Mazda brand, Mr. Yuki said.

Ms. Sureetip La-Ongthong Chomthongdee, Marketing Director of MST, said only 1,000 units of the Mazda2 Limited Edition, which comes with accessories and sporty features, will be available. “And in order to make it easier and quicker for customers who are looking for good deal for owning Mazda vehicles, the company is offering the ‘Mazda Hot Deal’ promotion, which is considered as the best promotion in 2 years. MST has received a new financing support from our own Mazda Leasing,” she said, adding that Mazda customers have great profile and strong financial status.

“Apart from low down payment, the interest rate is also lower than interest offered by commercial banks for savings accounts, plus free first-class insurance for 1 year,” she added.

For the “Mazda Hot Deal” promotion, customers do not have to wait for the Motor Show for the special offers, and this covers all models and colors. Those looking for sporty Mazda2 that are fun-to-drive are offered a chance to pay low down payment starting at only Bt22,000, or choose 1.79% interest. For the Mazda3 1.6 and 2.0, retail price starts at Bt755,000 and the down payment starts at Bt33,000, or customers can opt for the 33-satang interest rate. Customers interested in the BT-50 enjoy 1.99% interest and 1-year free maintenance package. In the premium segment comprising of the MX-5 and the CX-9, Mazda is offering 2.45% interest and 3-year free maintenance package. Every Mazda vehicle also comes with free first-class insurance.

Mazda Sales February 2013
Model           February 2013   February 2012   %Change
Mazda2           3,219           3,327           - 3
Mazda3           411             269             + 53
Mazda BT-50PRO   2,392           851             + 181
Premium Car     2               4               - 50
Total           6,024           4,451           + 35

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